Axel-In-Charge: Facing the 'Divided' Marvel NOW! Future
In a bit of corporate synergy, Joe Quesada will pay a visit Tuesday on ABC’s Jimmy Kimmel Live to launch Marvel NOW! with the debut of Uncanny Avengers, and to … propose a team-up with the talk-show host?
“First Jimmy Kimmel rocked the Emmys in front of the entire world and now he’s set his sights on the Marvel Universe,” Marvel’s chief creative officer said in a statement. “I’m looking forward to meeting with him to see just what he has planned for the Avengers, Spider-Man, Wolverine or whichever of Marvel’s superheroes interest him the most. But this is Marvel NOW! and we’re going to need the biggest ideas to compete with what we’ve planned! One things for sure — you’ve never seen Marvel on TV like this before!”
I’m not sure what that means, but the last time the publisher teamed with a talk-show host was in 2008, when Stephen Colbert ran for president of the United States in the Marvel Universe. He won the popular vote but ultimately lost to Barack Obama in the electoral college.
Quesada has appeared three times on Comedy Central’s The Colbert Report. Tuesday will mark the first time a comic artist has stopped by Jimmy Kimmel Live. The show airs at midnight ET/PT on ABC.