Robot 6

NYCC | comiXology adds pre-order feature to site, Marvel webstore

If you’re like me (and Chris and Michael), you sit down each month, look through Previews and order your comics from your retailer of choice well in advance of their publication. That’s not something you could do if you bought your comics through comiXology’s digital comics store … until now.

comiXology and Marvel have developed and added a new pre-order feature to the Marvel webstore and comiXology website, allowing fans to buy a few titles in advance — with plans to possibly offer all comics and graphic novels for pre-order in the future.

The two companies kicked it off earlier this week just before the release of Uncanny Avengers #1. Currently Issue 2 is available for pre-order, along with He-Man and the Masters of the Universe #3, The Walking Dead #103, Transformers: Robots in Disguise #10, Prophecy #4 and Godstorm #1. Once customers makes a pre-order, they will be notified by email at the time of release and the comic or graphic novel will appear for download in the Purchases section — which is when they’re charged for it. No word yet on whether they’ll offer this service through their various apps just yet, but I’m sure they have their eye on that as well.

You can find the complete press release below.

October 12th, 2012 – New York, NY – ComiXology, the revolutionary digital comics platform – available across iPhone, iPad, Android, Kindle Fire, Windows 8 and the Web – is offering their customers the ability to pre-order their favorite comic books and graphic novels. This innovative pre-order feature, developed jointly with Marvel Comics, is now available through the Marvel webstore and the comiXology website. Pre-ordering kicked off earlier this week with Marvel’s launch of Marvel NOW! and the release of Uncanny Avengers #1, to give Marvel fans the ability to make sure they didn’t miss the first issue. Since Marvel’s Uncanny Avengers #1 debut, comiXology has rolled out the ability to pre-order to a wider slate of titles and is eyeing offering all new comic books and graphic novels for pre-order in the future.

Other comic titles currently available for pre-order:

Uncanny Avengers #1
He-Man and the Masters of the Universe #3
The Walking Dead #103
Transformers: Robots in Disguise #10
Prophecy #4
Godstorm #1

The pre-order feature solves the problem of comic fans missing their favorite new comic books or graphic novels. Once customers make a pre-order, they will be notified by email at the time of release and the comic or graphic novel will appear for download in the Purchases section. It is at that time that customers will be charged.

With the quickly approaching milestone of 100 million comic and graphic downloads, and with a selection of nearly 30,000 comics and graphic novels to choose from – and over 900 of those available for free – comiXology securely stands as the market leader in the digital comics and graphic novel space and the go-to platform for newly interested and lapsed comic and graphic novel fans.

ComiXology launched their digital comics platform in July of 2009 as an app on the iPhone and iPod Touch. The digital comics platform was then extended onto the iPad with the iPad’s debut in April of 2010. As 2010 continued, fans saw the extension of the platform to the Web in July 2010 and onto Android at the tail end of that year.

In 2011, digital comic fans saw the platform add Amazon’s Kindle Fire, with the comiXology app available pre-installed when the Kindle Fire launched that November. The end of 2011 also saw comiXology powering three of the top 20 grossing iPad apps with Comics by comiXology topping number 11 for the entire year.

In July of 2012, comiXology once again extended the revolutionary digital comics platform with the release of a reader app for Windows 8, which was universally hailed on its debut.

ComiXology was most recently in the news this summer during the week of Comic-Con International, when they announced the launch of their all-new Windows 8 reader, followed by unveiling the addition of three new publishers to the comiXology platform – ABRAMS ComicArts, Bongo and Fantagraphics Books. ComiXology and Bongo also launched the Simpsons Comics iOS app that week.

ComiXology consistently ranks as the top grossing iPad app in the entire iTunes app store every week.



I don’t know why anyone would purchase digital comics at full cover price.

Is there a way, I wonder, to pre-order the comics to buy them automatically when the price drops after a month?

I make my lists every month, but I just don’t see any benefit to this (not even counting the fact that I always wait for a pricedrop on digital).

Pre-ordering in shops is about making sure the product will be available to you as soon at it is released and often about getting a discount. The retailers get to poll interest and are able to order knowing you’ll buy it. Here? Don’t see it.

Dave Robinson (@dcrwrites)

October 12, 2012 at 8:48 am

Hell no. The whole benefit to pre-ordering (from my perspective) is to order and PAY FOR it now when I know I have money set aside, Pre-order without prepayment is idiotic at best.

Wow, Dave, I’m the complete opposite of you: I’d never want to pay for anything until I can either take it home with me or download it that second. There’s so much stuff that gets solicited and at best gets pushed back a few weeks, and at worst never comes out at all. How do you keep track of that and be sure to get a refund when necessary?

Although one cool feature to include in this for people that do want to track what they spend really closely, Comixology could have a sort of running tally of all of the comics you preordered so you can see what you have scheduled to spend next Wednesday, the Wednesday after that, and on down the line, and have it automatically adjust as street dates change. I can’t imagine that’d be all that hard to program considering it’s just a new way of using information they’re tracking anyway.

Aurelien Gaillard

October 13, 2012 at 10:52 am

I just can’t see an upside for the customer. For the companies, sure (if you preorder, you’ll still have to buy the books even if you’ve changed your mind, are low on cash, or if you haven’t kept the best track of your preorders and ordered too much), but not for the customer.
Marvel’s pricing policy, especially for digital comics, makes no sense to me. I know it’s not just them here, but it really seems to me they’re pricing and twice-shipping whoever’s left reading their comics out of it.

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