DiDio & Lee Say Early "Rebirth" Response is 'Uncharted Territory' for DC Comics
The question of just how well The Walking Dead #103 performed in the direct market has been answered with Comic Book Resources’ sales estimates for October: 74,372 copies, a more than 39-percent increase from the previous issue and the biggest circulation gain of any title for the month. Mind you, that’s based only on copies sold by Diamond Comic Distributors to the North American direct market.
That jump thrust The Walking Dead from the No. 24 spot on Diamond’s Top 300 in September to No. 9 in October, marking only the second time the acclaimed Image Comics series by Robert Kirkman and Charlie Adlard has cracked the Top 10. The previous instance occurred in July, when the milestone 100th issue seized the top spot with a record-breaking 366,000 copies (383,612 when you add other channels). However, aside from the auspiciousness of the occasion, that issue also benefited from 13 variant covers; Issue 103 had just one — Chris Giarrusso‘s adorable homage to the first issue (at right).
As we did last week, ICv2 gives part of the credit for the sales boost to the October premiere of the third season of the AMC television series. Now add that Issue 103 begins a new storyline — “a new beginning,” in the words of the solicitation text — which won’t be released in collected form until May.
Speaking of collections, a category in which the series thrives, the $60 Compendium Two was third in unit sales (an estimated 10,333 copies) but first in dollars; it was among the five Walking Dead collections in the Top 25 for October. The first volume, collecting issues originally released in 2003 and 2004, came in at No. 4 (with, again, 10,333 copies).