Axel-In-Charge: Facing the 'Divided' Marvel NOW! Future
Just in case there were any lingering doubt, Diamond Comic Distributors has made it official: The landmark 100th issue of The Walking Dead was the top-selling comic in the direct market in 2012.
As we noted in August, the issue by Robert Kirkman, Charlie Adlard and Cliff Rathburn set a new record for highest orders for a comic in a single month with an estimated 366,000 copies copies, beating The Amazing Spider-Man #583 (the Barack Obama issue, with 352,800 copies), the previous top seller for the 21st century, and The Darkness #11 (357,000), Image’s previous all-time top seller.
According to the distributor, comics book sales finished the year up nearly 15 percent over 2011, and graphic novels up more than 14 percent. Marvel was the top publisher, with a 34.06 percent dollar market share and a 37.59 percent unit market share. DC Comics followed at No. 2 with a 31.94 percent dollar market share and a 36.75 unit market share. Marvel also published nine of the Top 10 comics of 2012: Uncanny Avengers #1, Avengers vs. X-Men #1-6, The Amazing Spider-Man #700 and Avengers #1.
The Walking Dead, meanwhile, dominated the graphic novels chart, claiming seven of the Top 10 spots.
“2012 was a terrific year for comic books and graphic novels,” Diamond CEO Steve Geppi said in a statement. “Our publishers did a tremendous job of creating compelling storylines that comic book fans wanted to see – from Marvel’s Avengers vs. X-Men followed by its Marvel NOW! titles later in the year to DC’s powerful New 52 ongoing titles. Add in Dark Horse Comics’ horror line-up, IDW’s My Little Pony and Image Comics’ creator-driven hits and it was quite a year. In addition, I would like to mention what a wonderful job comic shop retailers did in 2012, by continuing to establish a great environment that readers and fans want to come and visit.”