Hong Kong Disneyland to add Marvel superheroes area
Fans who have been hoping to see Spider-Man and the Incredible Hulk in a Disney theme park ever since the entertainment giant purchased Marvel in 2009 will finally get their wish — in Hong Kong.
According to The Wall Street Journal, Hong Kong Financial Secretary John Tsang announced the seven-year-old Hong Kong Disneyland will add a Marvel superheroes area as part of its expansion program. Jointly owned by the government and Disney, the resort now has six themed areas: Main Street, U.S.A., Fantasyland, Adventureland, Tomorrowland, Grizzly Gulch and Toy Story Land.
Hong Kong Disneyland, which just last week reported its first annual profits, has been struggling to attract tourists from mainland China, and hopes the box-office success of Marvel’s superheroes will translate into more older, and affluent, visitors to the park.
Disney CEO Bob Iger said nearly a year ago that the company had begun work on concepts that would allow the superheroes to appear at “a few places around the world,” and there’s been talk since at least 2010 that Disneyland Paris could get its own Marvel area. However, Disney’s options are limited in the United States, as Universal Studios’ Islands of Adventure holds the exclusive rights to Marvel characters in Florida.