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In a short interview conducted at the Tools of Change event, Cory Doctorow argues that piracy, like gravity, is a fact of life that just has to be dealt with:
Saying piracy is not acceptable is like saying gravity makes my back hurt. There is a difference between a problem and a fact…You can very firmly believe that it’s incredibly bad for people to pirate things, but there’s no future in which the internet makes it harder to copy. There’s no articulatable theory of reducing piracy on the internet that doesn’t come from someone trying to sell you something.
The difference between facts and problems is facts are things you try to accommodate, problems are things you try to solve.
(Emphasis added.) He’s talking about all piracy, not comics in particular, but his point is very relevant to the current comics scene: The technology that allows people to copy and share work is not going to go away, and therefore it must be dealt with.