Luke Cage History: From Hero for Hire to Hollywood
TV, Comic Books
Booster Gold was introduced in 1986 as a glory-seeking time traveler eager to sign endorsement deals, and in his appearance on The CW’s Smallville wore a costume emblazoned with corporate logos, similar to a NASCAR racing suit. But what if other superheroes followed in Booster’s footsteps?
In his series “Sponsored Heroes,” Roberto Vergati Santos envisions costumed heroes from comics and films if they were getting some sweet, sweet sponsorship money from the likes of Nike, Apple and Coca-Cola (although why a cosmic entity like Galactus, the Devourer of Worlds, would need corporate cash is beyond me).
Some of the results a much better than others. You can see a sampling below, or view the entire series at Behance.