Robot 6

Hasbro takes bizarre turn with ‘My Little Pony: Equestria Girls’

equestria-girls

If you can’t quite fathom the renewed popularity of Hasbro’s 30-year-old My Little Pony franchise — in animation, comics and merchandising — and the accompanying “bronies” phenomenon, you may not be ready for what comes next.

According to The New York Times, the toymaker is extending its brand with Equestria Girls, which recasts the characters from the animated My Little Pony: Friendship Is Magic as human teenagers. It will launch with My Little Pony: Equestria Girls, a full-length animated movie premiering in June at the Los Angeles Film Festival before being released in 200 theaters nationwide. Naturally, a DVD will follow.

The premise is fairly straightforward, as far as these things go: Twilight Sparkle must travel to an alternate universe to find a stolen crown, only to discover there she’s been transformed into a human girl. And so she must not only figure out who committed the crime but also navigate high school.“Our goal is to stay true to who those characters are,” Meghan McCarthy, the movie’s head writer, tells The New York Times. “It’s new but still an extension of our mythology.””It is a major strategic initiative for us,” offers John A. Frascotti, Hasbro’s chief marketing officer, which means we probably shouldn’t be surprised when IDW Publishing announces a My Little Pony: Equestria Girls comic.

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Comments

25 Comments

As a fan of Friendship is Magic (Yes. Yes, I know. I am slightly embarrassed at admitting that, but there it is.), I have to say that this looks completely retarded.

Ponies isn’t people! Them is ponies!

Kory Stephens

May 14, 2013 at 3:12 pm

Oh….my..Luna…

:/ DISAPPOINTED

Don’t you mean DISAPONYTED?

CheshireKitten

May 14, 2013 at 4:24 pm

Not excited to hear this news. I don’t think it would be such a big deal if it was just an alternate human world that Twilight was in, but they also made it a cliche cartoon high school drama. For me, the fact that MLP:FiM is not the typical little girls show or high school drama show is part of the draw of the show. Sure, the writers can explore plot lines different than what would happen in MLP:FiM, but from what the trailer was showing, it seems to be the same plot lines you find in every high school drama, albeit with the inclusion of magical pillars of light which no doubt will only be found in the movie and not the series. Friendship is Magic would not be as popular as it is if it was a high school drama.

I ain’t even mad.

ThisIsAnOutrage

May 14, 2013 at 5:50 pm

It says in Regal Cinema website you have to be 21 or older to get in! And it’s getting published in 2016. CAN YOU PEOPLE BELIEVE THAT

Should’ve been called “My Little Pony Fanart: the TV Show”.

Bet dollars to doughnuts that the aim is to spin this off into a new line of fashion dolls if it’s popular.

Matt Stephens

May 14, 2013 at 8:32 pm

WTF?

“An international corporation is trying to appeal to customers who aren’t me! This is an outrage!”

And so forth.

This is going to lead to some horrifying fanart.

Chuck Melville

May 15, 2013 at 10:26 am

“This is going to lead to some horrifying fanart.”

By producing this movie, Hasbro actually beat them to the punch.

“By producing this movie, Hasbro actually beat them to the punch.”

More like, lowered the bar. Fan art can always get worse.

Adam: Dolls were designed first. This whole thing is an attempt to leverage the popularity of this series into promoting a humanoid fashion doll line.

Not the weirdest thing Hasbro has done, they usually have two or three Transformers properties running in parallel with different tones and age demographic targets: e.g. Prime and Rescue Bots (8-12 and preschool respectively).

The fans don’t mind that this exists per se, but by existing it means that the feature film treatment of the series they would have wanted to see and pay money for, a longer fantasy adventure story set in Equestria, is likely not to happen. Equestria Girls displaces whatever other 90 minute bigger-budget pony story that might have existed otherwise.

im a brony and i disaprove this message

Annymous Unknownon

May 15, 2013 at 7:37 pm

ok imma brony no shame there BUT ………..ah….. ive read the fanfics ive read some crazy shtuff about the ponies but…….O sweet celestia i cant write anymore

what happened to twilight becoming an alicorn? did they sereosly just go over top of season 3?
COME ON HASBRO, QUIT BEING IDIOTS!!!!!

They don’t even look human, they’re anthros.

As bad as this may look… It isnt realy diffrent to the show other then the fact that they are humans
And i think we should take this posetive and say with a smile on our face.

Neroli and Caylin

May 21, 2013 at 6:30 pm

WWWWHHHHHHHAAAAAAATTTTTTTTTTT TTTTTHHHHHHHHEEEEEE FFFFFUUUUDDDDGGGGEEE!!! This has made us lose a whole ton of respect……disappointing , vile, and down right treacherous . Oh boy, lots of fonies and bronies will disappear ….no amount of words could explain this monstrosity. It’s like bringing One Direction to meet up with Black Veild Brides but WORSE!!!!! They have obviously gone the wrong way on what they think the fans like. Well-good luck hasbro on this lovely peice of annoying high school teenagers that are originally supposed to be freaking POINES!!!!!!!!!!!

>This is going to lead to some horrifying fanart.

The horrifying fanart already exists. Search “my_little_pony” on Rule 34 Booru sometime.

Never been a brony, so I’ll mostly be laughing from the sidelines as the brony community desperately tries to rationalize away the fact that they are not Hasbro’s primary demographic, never were, and that this will probably make enough money to justify its existence despite their toothless anger.

Also, this looks like a Monster High ripoff to me, for some reason.

how.wha.did they. huh.bu.pon.hum. …. ok i watched the trailer now and am so dissapointed. i mean really its a good SHOW but this is rediculous, i could do better than that.

matthew rease

July 10, 2013 at 8:41 pm

Wtf

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