‘Sexy’ ‘Hawken’ prank shifts focus to gender in comics, games
While an anonymous employee of Hawken video game developer Meteor Entertainment acknowledges she has a pretty amazing job — great product, “top notch” gender awareness — one thing got under her skin: a poster-sized piece of comic art for the game outside the office of CEO Mark Long featuring a scantily clad female mechanic she dubbed “Ruby Underboob” (above left).
As she relates on The Hawkeye Initiative, after “grinding my teeth into tiny shards,” she turned to co-worker Sam Kirk to create a second image, this one featuring a scantily clad male mechanic named Brosie the Riveter. On April Fool’s Day, they sneaked into the CEO’s office, switched the posters and waited for a reaction.
And they received one — first a loud “What the hell is this?” from Long, and then an unexpected admission. “That was a brilliant prank,” she quotes the CEO as saying. “You called me on exactly the bullshit I need to be called on. I put up pictures of half-naked girls around the office all the time and I never think about it. I’m taking you and Sam to lunch. And after that, we’re going to hang both prints, side by side.”
There’s much more at The Hawkeye Initiative, where the employee relates, “Mark and I are now in an open dialogue about gender in comics and gaming.”