Target rolls out Justice League summer collection
If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.
Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.
In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”