"Supergirl" Casts its Lucy Lane
Warner Bros. Consumer Products and DC Entertainment have partnered with Sanrio for a new Hello Kitty line, which features the international marketing phenomenon dressed as her favorite DC Comics superheroes, such as “Wonder Woman, Superman and Batman” (although it’s obvious in the image above that those are classic Supergirl and Batgirl).
Debuting next year, the costume-clad Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products.
“Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties,” Brad Globe, president, Warner Bros. Consumer Products, said in a statement. “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties.”
“Character cross-overs have been a classic Hello Kitty spin off for years and our fans are always in search of the latest collaborations,” offered Sanrio’s Roberto Lanzi. “We are sure that this project will soon create a new collection fever.”