DC enlists Superman for ‘We Can Be Heroes’ campaign
With Warner Bros.’ Man of Steel opening Friday, DC Entertainment has moved Superman front and center in the next phase of its “We Can Be Heroes” campaign to fight hunger in the Horn of Africa.
The “Superman Edition” on Indiegogo features an array of perks for contributors, ranging from an exclusive Superman Unchained #1 variant cover ($25) and a Jim Lee Superman lithograph ($75) to a Man of Steel poster signed by director Zack Snyder ($100) and a portfolio review with Jim Lee ($1,250).
The press release teases “once-in-a lifetime opportunities for $25,000″ and “a hometown visit by legendary DC Entertainment artist Jim Lee, who will paint larger than life, custom artwork on a 10×10 wall” — maybe they’re one and the same? — so expect many more perks to be added before the campaign’s end on July 8.
“The generosity from the fans of DC Comics during the Batman wave was outstanding and challenged us to create another wave of unique, once-in-a-lifetime opportunities,” DC Entertainment President Diane Nelson said in a statement. “The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”