Real-world costs of ‘Man of Steel’ battle (and other Super-tidbits)
Warner Bros.’ Man of Steel has grossed $141.3 million domestically since its June 14 premiere, breaking the record for a June opening on its way to a $214.6 million worldwide box office. That’s not bad for four days’ work. Of course, the franchise reboot had an estimated $225 million production budget, plus another $150 million for marketing and distribution, so Zack Snyder & Co. still have a way to go.
Clearly the film has legs, which means plenty of more Superman stories online and in print. Here are just a handful of them (warning: potential spoilers!):
• BuzzFeed turned to Watson Technical Consulting to calculate the real-life toll Man of Steel’s sprawling battle between Superman and General Zod would take on Metropolis — or, in this case, New York City — both in terms of money and human life. The disaster experts paint a grim picture in the days following the fight: 129,000 known dead, more than 250,000 missing (most of whom would’ve also died) and nearly 1 million injured. The strictly physical damage is pegged at $700 million, compared to 9/11’s $55 billion (with a further economic impact of $123 billion). The overall damage would be about $2 trillion.
• Speaking of big bucks, AdvertisingAge reports that Man of Steel secured $160 million in promotional support through more than 100 companies, including Wal-Mart, Gillette and Sears.
• Biography.com delves into “the Superman curse,” the notion that the character is somehow jinxed, pointing to George Reeves’ apparent suicide, Christopher Reeve’s tragic horseback-riding accident, and, oddly the post-Superman lives and careers of Marlon Brando, Margot Kidder and Richard Pryor. However, the website notes “the greatest curse of all may have been visited upon the original creators,” Jerry Siegel and Joe Shuster.
• According to The Telegraph, Warner Bros. hired the public relations company Grace Hill Media to help promote Man of Steel to the Christian market by arranging screenings for pastors, supplying churches with film clips and even drafting sermons that draw on some of the movie’s themes that can be given religious interpretations. Writing for Religion News Service, Jonathan Merritt whether Hollywood is merely manipulating Christians.
• At Underwire, attorney and The Law and Superheroes co-author James Daily addresses whether Superman has a legal obligation to save people. The short answer is no, but he long answer is a lot more interesting.
• The Onion looks back at 75 years of Superman, and showcases “the most memorable moments” as only The Onion can.