TOY FAIR EXCLUSIVE: First Look at DC's Jim Lee BlueLine Superman
As we’re on an unintentional licensing and merchandising spree, it seems only fitting to cap off the day with perhaps one of the stranger, but certainly most delicious, tie-ins: Red Robin’s Wolverine-themed hamburgers.
Not that Red Robin, although that would be wonderfully bizarre. No, this is the Colorado-based restaurant chain whose name is usually followed by “Yummmmm!“ (seriously, you can’t think “Red Robin” without hearing that in your head). The company has partnered with 20th Century Fox’s The Wolverine to create two gourmet burgers inspired by the film.
The first is the “Berserker Burger” (above), which is topped with aioli, spicy pickles, Sriracha onion straws and Cheddar cheese on a brioche bun that — get this — has Wolverine claw marks in it. And then there’s the “Kuzuri Style Tavern Double,” which comes with samurai slaw, ginger garlic wonton strips and cilantro but, alas, no claw marks.As part of the partnership, Red Robin customers can buy a limited-edition The Wolverine gift card, which gets them a free movie ticket and enters them into a sweepstakes to win … I don’t know, bunch of stuff. Really, though, I’m only interested in the burgers.