Robot 6

SDCC ’13 | Check out Hasbro’s Marvel figures display


To show off their line of Marvel figures at the San Diego Comic Con this year, Hasbro went all out and create a huge “fight scene” diorama featuring Marvel characters of all shapes and sizes — including a few custom figures built specifically for the display. Justin Aclin, who does PR for Hasbro as his day job (by night — or, actually, by morning commute — he writes Star Wars and SHOOT First comics for Dark Horse), gave me a tour of the booth and told me that it took them five hours to put the display together.

Check out some shots of it, along with some of their other action figures, below.








Some of the figures in the display were customs built specifically for it by the designers, Like Devil Dinosaur and Moon Boy:



Why are Black Widow and Nick Fury fighting? Probably because of this guy:


The Purple Man was another custom figure they built for the display.

Below are a few other figures from the Hasbro booth, including the SDCC exclusive Thunderbolts set and Deadpool Taco Truck set. Justin said they’d have a limited number of SDCC exclusives up for sale on Hasbro Toy Shop after the con.





Rocket Raccoon

Rocket Raccoon

Thor figures

Thor figures





Ultimate Beetle

Ultimate Beetle





Somebody please tell me that Fin Fang Foom is NOT a custom figure! If it’s part of the Marvel Universe line, bring lots to Canada! I want one!!

Fin Fang Foom was a “Build A Figure” from a series from a couple of years ago.


Damn it! I remember that one, but I really wanted Hasbro to make a new one!

They were, at one point, supposed to be re-releasing the Fin Fang Foom mold in orange, as a “first appearance” figure. I don’t know what ever happened with that…

I got a feeling those “custom only” figures won’t stay custom only for long.

The other custom figure I forgot to mention was The Hood. He’s an Indiana Jones figure with a hood.

The ice popping out of Juggernaut is freakin’ AWESOME! Also — DEVIL DINOSAUR!!!

these are cool, love the display. why are these photos awful though?

looks like there’s a green and black GI Joe Cobra F.AN.G. copter there…???

“Why are Black Widow and Nick Fury fighting? Probably because of this guy:”

Black Widow and Nick Fury don’t look like they’re “fighting” — they look like they’re …

omg love the set up. and if hasbro will not make that devil dinosaur a reality . then i hope they make the purple man custom a regular figure. like a ml or a mu one. later on. plus love the blasts on the mu doctor strange

I would kill for an official Devil Dinosaur and Moon Boy set!

Brian from Canada

July 21, 2013 at 2:09 pm

The photos are awful because they’re behind glass/plexi, which means the camera has to use no flash – and it’s probably swaying back and forth because it’s not on a tripod during the exposure time.

Fin Fang Foom WAS to be last year’s SDCC exclusive, followed by a wide release a la Galactus and Sentinel. It was replaced at the last moment with the Super Helicarrier. (boo)

As for the custom figures… NOTHING new has been announced for stores in months. The January wave is only hitting regular store shelves now, the next wave is beginning to pup here or there at specialty shops, and the wave after still isn’t defined beyond a handful of figures.

Toy stores aren’t selling as many toys due to electronic gaming. Marvel has multiple lines out thanks to the movies, MU and Legends. And an avid toy collector here has told me Hasbro’s looking at rebranding the MU line as Avengers to less that number.

All I know is: with Legends, MU, Iron Man 3, The Wolverine, last year’s movie figures (still has some Cap on the shelf!), and an upcoming Thor 2 line, the local Toys R Us and Wal-Mart can’t keep up. In fact, most Wal-Marts here in this part of Canada have dropped Marvel down to just the movie figures only because they have no shelf space for them at all!

When will we get a series of Quasar (Wendell Vaughn) figures???? They need to make a current one and then like 3 or 4 variant costume ones! PLEASE?!

These photos must have been taken with an iPhone. They’re all blurry…

That display was one of my favorites. I spent good 20 minutes just looking at all kinds of little details.

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