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SDCC ’13 | Viz Media relaunches Viz Kids as Perfect Square

PerfectSquare-LogoNorth American manga publisher Viz Media has relaunched its Viz Kids imprint as Perfect Square, which will release comics, manga and children’s books “with an emphasis on strong storytelling, eye-popping graphics, empowering themes, and a dash of irreverence, that captures the imagination of a whole new generation.”

Announced Wednesday at Comic-Con International in San Diego, Perfect Square will debut books based on Pendleton Ward’s Bravest Warriors next year. Other offerings include Hello Kitty, Max Steel, Ben 10: Omniverse, Uglydolls, Monsuno: Combat, MameshibaMr. Men/Little Miss, Pokemon and The Legend of Zelda, all of which were part of Viz Kids. The publisher will also release a Perfect Square app for iPad and iPad Mini.

Speaking with Publishers Weekly, Viz Media Senior Editorial Director for Children’s Publishing Beth Kawasaki said the imprint will likely publish 40 to 50 titles a year, “a little less Pokemon and a lot of new stuff.”

“The brand will become the new home for many legacy titles featuring favorite characters fans know and love, as well as brand new series readers can explore and fall in love with,” she said in a press release. “We are ecstatic to be working with properties we love and we’ve assembled an unbelievably talented team of editors, writers and artists who are fans themselves and have a strong commitment to great storytelling.”

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