Under Armour releasing DC superhero-inspired sportswear
Warner Bros. Consumer Products and DC Entertainment have teamed with sportswear company Under Armour for a line of apparel designed “to empower athletes and unleash their alter egos.” Called, appropriately enough, Alter Ego, the collection is inspired by DC superheroes like Superman, Batman and Wonder Woman.
The collection expands on Under Armour’s earlier custom Gotham Rogues collection, inspired by the football team uniforms in The Dark Knight Rises, and the a limited-edition Man of Steel baselayer T.
“Superhuman feats are accomplished by athletes every day. Whether it’s achieving a personal goal or competing on the field, we wanted to enable athletes to feel like a super hero and show off their alter ego,” Under Armour’s Glenn Silbert said in a statement. “Our partnership with Warner Bros. Consumer Products and the resulting Alter Ego collection has exceeded our expectations, and we look forward to expanding this concept, as well as our long-term partnership.”