Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
“As a comic book publisher, I am growing tired of third parties coming up to us and saying, ‘You know what your problem is? More people would read comic books if they were digital somehow, like with some bad animation or if they were more Choose Your Own Adventure, where you clicked somehow while you were reading them.’ Yes, because the problem with novels is that the reader can’t control the story. Because movies would be better if the audience voted on an ending.
These people clearly never realize that their approach is insulting to the medium.”