Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
It’s funny, for such a unique fanbase and how until recently comics were really looked down on by mainstream America — which is another reason we wanted to start this company, and bring it more mainstream — there’s a lot of comic snobs out there, it seems to me. People who just go, ‘I won’t read that because there’s a scantily clad Red Riding Hood on the cover.’ Yet if you look at a Marvel comic or a DC comic, and it has a female character in it, they’re portrayed very much the same way, in my opinion.
So it does bother me a little bit. But then, at the same time, you can’t please everybody. I think the biggest success that we have is through word of mouth — people telling other people, ‘Hey, this is a good book, pick it up.’ Those fans will bring more fans to our brand, and if that wasn’t happening, we wouldn’t be in business. It is a little bothersome, but at the same time, I understand it, too.”
– Zenescope President Joe Brusha, addressing the perception of his company as simply a T&A publisher