Ayer Reveals Jared Leto's Tattooed "Suicide Squad" Joker
“I’m a big believer that if you buy a comic, you ought to own it. With Insufferable you pay what you will. The market will determine what it’s worth. My instincts are bearing it out. For every person who wants to take it for free, there are those who are willing to show support.
Going DRM-free moves the needle for us. I appreciate the fact that people are nervous about file sharing and piracy. I don’t share that feeling, but I appreciate that some people do. Share my stuff. I think of it this way: When you hear that people have downloaded your comic, appreciate that thousands are eager to hear what you have to say. The poetry club down the hall may not have the same problem. That’s a good problem to have. It’s the new economy. You must adapt.”