Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
Comics mash-ups are a dime a dozen nowadays — only this morning we updated the legal wranglings concerning This Charming Charlie — but few are stranger than this one dreamed up by the blog of Elite Fixtures, which appears to be an otherwise-normal company that sells lighting, bathroom faucets, doorknobs and the like.
“Popular Comic Books Get Mashed Up With Lamps” is just what it sounds like … if what it sounds like involves replacing key characters and elements from well-known comic-book covers with lamps. I’d call it a bizarre, but ingenious, bit of viral marketing, if there were something in the images that might send people flocking to Elite Fixtures. So I’ll just leave it at “bizarre.”
By way of explanation, the blog states, “At EliteFixtures.com, we think lamps are pretty super. Charged with the power of electricity, they can brighten a room with a single bulb and dispel shadows from the darkest corners. There is nowhere to hide from the Power of the Light! Which got us thinking … what would happen to our favorite comic heroes in a face-to-lamp showdown?”
See some of the covers below, and the rest at the company’s blog.
(via Richard Starkings)