‘March’ sales spike after ‘Rachel Maddow Show’ segment
Last night, MSNBC’s The Rachel Maddow Show devoted a full 10-minute segment to March, its creators Rep. John Lewis, Andrew Aydin and Nate Powell, and to Martin Luther King and the Montgomery Story, the 1958 comic that helped to inspire the civil-rights movement.
While many authors, musicians and politicians have cited increased sales and profiles following their appearances on The Colbert Report — the frequently mentioned, by Stephen Colbert himself, “Colbert Bump” — March seems seems to be the beneficiary of the lesser-known “Maddow Bump”: Following last night’s episode, the book rocketed to No. 12 on the Amazon Best Seller list, its peak position.
Maddow, an avowed comics fan, recently conducted a one-hour interview with Lewis about March at the Kentucky Author Forum. CBR spoke with the March team in June, and in July at Comic-Con International in San Diego.
As we reported earlier this week, publisher Top Shelf Productions has partnered with Fellowship of Reconciliation to offer Martin Luther King and the Montgomery Story in a digital bundle with March. Watch the Maddow segment below.