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Vertigo has debuted the television commercial for The Sandman: Overture, the new miniseries by Neil Gaiman and J.H. Williams III. The DC Comics imprint is billing the comic as “the first new Sandman story in 17 years,” which seems to overlook the 2003 graphic novel The Sandman: Endless Nights.
There’s no word yet as to where the ad will air, but last year’s Before Watchmen campaign was in heavy rotation on IFC, BBC America and (the now-defunct) G4.
The Sandman: Overture #1 was released Oct. 30.