Robot 6

Quote of the Day | Marvel comics, movies and editorial direction

captain america25“I’m just jumping on this one because I find it ludicrous. First of all, that’s what we should be doing. In order to help the print business we need to get as many people as possible excited about the content we’re delivering them, and the less confusing it is for them to engage in our product, the more success we’re going to have. That’s one part. We should be communicating with each other. […] At the same, we allowed Ed Brubaker to kill Captain America and have another guy run around in that costume for over 18 months to two years when we were making a Captain America movie. We stopped making Thor the comic book for over a year and then we re-launched it with JMS and Oliver Coipel telling his story. Does Marvel give editorial direction on what you can and cannot do with our characters? Yes. We did that before we made movies and before we went to Disney. That’s what the editorial group does here for a living.”

— Marvel Publisher Dan Buckley, responding to the suggestion that companies like his “with a big media operation” are “controlling the print content to a greater degree in order to make it align more successfully with the other media”



I agree there should be some synergy between the Marvel movie and comic universes, but only when moves make sense in the comics. Honestly, I think Marvel’s loyalties should be first to the comics, then the movies. if it wasn’t for the comics, there would be no movies, not vise versa. So when Spiderman goes “back in black” because Venom is in an awful third spiderman movie, well, that shouldn’t happen. When a great character like the 616 Nick Fury, who’s been around for decades and decades, is pushed aside and for a black Nick Fury to match the movies (explained away with a terrible idea that somehow this black Nick Fury is the real Fury’s son, with matching eye patch! ), that shouldn’t happen, either (especially with a black Nick Fury already in the Ultimate universe). Hawkeye does away with his traditional costume. Loki now looks like Tom Hiddleston. The comics should be influencing the movies, not the other way around. And honestly, I think Marvel is underestimating the intelligence of the few movie fans who head to the comics because they love the movies. I think most of them can come around quickly to a white Nick Fury or a blond Loki.

I believe at this time that if it was not for the financial success of the movies, there might no longer be print comics. It is clearly the film media that creates more income.

I think that movies and comics are becoming very symbiotic; the movies certainly aren’t to be undervalued, but comics still remain the major thing. Now, I think SOME movie/comics synergy is fine, but the stuff with a Nick Fury Jr and the like. (I could say the same about Hawkeye, but, to be fair, he’s very hard to identifty in his classic costume) is just ridiculous. How many people would a white Nick Fury confuse? Are people going to drop comics entirely just because Nick Fury doesn’t look like Samuel L. Jackson? Is it really an even trade when you’re putting out books that are just contrived attempts to contort the mainstream books into movies?

Sure, why not. Of course this could all change in the space of a day if the Disney people running his area of the company change hands.

Jim24, just for your edification, Loki’s hair color has always been black, the blonde ponytail he used to sport was part of his helmet, not his actual hair.

He sounds almost disappointed at being “caught flat-footed” with Thanos’s sudden rise in popularity. I really hope he doesn’t think that spoiling the ending of AVENGERS would have given that character’s appearance more pop.

But all in all, he has a right to defend “editorial direction,” however defined, because that’s essentially his job. What’s the point of having corporate partners if you don’t use them to make more money?

Jim24, Hawkeye has had several costumes over the years. In fact, in the early ’70s, he went maskless — kinda like he does now. So, the fact the movies opted to go that way isn’t too much of a deviation.

The Nick Fury thing is more complicated. (Full disclosure: I’m African-American). Marvel decided they wanted a black Nick Fury for the Ultimate line — and asked Samuel L. Jackson if that character could be modeled after him. Considering that the Marvel movie line is closer to the Ultimate line, they decided to go with the black Fury. I agree with you, that they should have kept the original white Nick Fury (who’s a great character), but going this route also helps them escape those awkward continuity issues of having a character that fought in WWII still being a top-flight super-spy in the 21st century.

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