Marvel extends international reach with Global Comics app
Whether you’re looking to read Amazing Spider-Man in Korean or Avengers in Hindi, it just got a whole lot easier to purchase translated versions of Marvel Comics: The publisher released the “Marvel Global Comics” app on Thursday, a partnership (described as a “multi-year agreement”) with iVerse offering digital versions of some of their most popular stories in 12 different languages: Chinese (Simplified), Chinese (Traditional), French, German, Hebrew, Hindi, Italian, Japanese, Korean, Portuguese, Russian and Spanish. Given the popularity of Marvel’s characters worldwide — last year’s Iron Man 3 made $806.4 million in foreign box office, The Avengers even more — it’s not surprising to see the company try to increase their international appeal on the publishing front.
“Marvel has incredible fans all around the world, and we’re excited to bring digital comics to their mobile devices in their native languages,” Marvel’s Kristin Vincent, vice president of digital products, said in a statement. “This partnership with iVerse allows us to introduce Marvel’s rich history of action-packed stories to new audiences worldwide who want to know more about the Avengers, Spider-Man, Wolverine and the rest of the vast Marvel Universe.”
The deal further raises iVerse’s profile in the digital comics arena; the digital distributor has previously partnered with publishers including Top Cow, Viz, Archie Comics and Lion Forge. “We are lifelong fans of Marvel — their characters and their content,” iVerse CEO Michael Murphey said in Marvel’s press release. “It’s truly an honor to be able to partner with them to bring this spectacular content to the world on as many platforms as possible.”
Among the initial series available on the app are major events like Civil War, House of M, Infinity Gauntlet and Fear Itself; plus issues of ongoing series like New Avengers and Invincible Iron Man. The app is currently only available on Apple iOS devices, but Marvel’s says additional platforms are “tentatively scheduled” for later this year. The app is free and available now.