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‘Ms. Marvel’ rockets to the #1 slot on Marvel’s digital sales chart


It looks like Marvel’s emphasis on reaching a female audience may be paying off for Ms. Marvel.

The first issue of the teenaged superhero’s series debuted last Wednesday to a chorus of critical acclaim, just one day after Marvel editor-in-Chief Axel Alonso spoke with The Washington Post about the publisher’s enhanced focus on female characters and creators — along with Ms. Marvel, new series have been launched (or will be launched) featuring female heroes Black Widow, She-Hulk, Captain Marvel and Elektra; under the “All-New Marvel NOW!” initiative. “While we don’t have any market research, the eyes don’t lie,” Alonso said in his interview. “If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to.”


Marvel may not have had any hard data to back up Alonso’s thoughts when the interview was conducted, but six days after the first issue of Ms. Marvel went on sale, the theory appears to be receiving support from the area where it matters most: Sales. While the issue’s critical acclaim is nice — CBR’s review gave it 5 stars — as of this writing, Ms. Marvel #1, written by G. Willow Wilson and illustrated by Adrian Alphona, is listed as Marvel’s digital comics top seller. Marvel’s first comic book starring a Muslim-American teenaged girl as its title character is outselling the latest issues of New Avengers, All-New X-Men, plus the debuts of Loki: Agents of Asgard and the new Wolverine #1. While it’s unlikely anyone expected a comic starring a brand-new character to be Marvel’s best-selling digital offering, the publicity and goodwill the series received since its announcement has apparently paid off.

Based on comiXology’s overall ranking, the only digital comic outselling Ms. Marvel #1 right now is the Geoff Johns/David Finch powered DC Comics juggernaut, Forever Evil #5, which also went on sale Feb. 5. On the physical media front, Marvel announced on Monday that a second printing of #1 will be out on March 19. While it may be too early to call the series an unvarnished success, all signs so far indicate a very strong start.



It was a great first issue. This and Black Widow have been my favorite new series coming out this year. Major kudos to Marvel and their creative teams for these hits.

I thought it was a well thought out beginning. The art was good and the characters memorable.

I would love to actually see how many other women bought the comic. I doubt it comes anywhere close to the number of men that bought it though. Besides, we need to get beyond the “must buy #1″ group and see how the sales are by #6.

I concur with Nicole. Issue 5 or 6 are the real litmus test for comics now.

Though I was at my LCS today and I was happy to see that they only had 2 copies left on the stand,.

I was very excited to read this comic. This, Injustice, and Aquaman are currently my top comics, followed by Revival.

Congratulations to the creators and good for Muslims everywhere. I definitely enjoyed it.

It is always great to see new characters do well. I am thinking of picking it up solely for the art.

I use Comixology, and I have used Comixology’s trends and numbers to depict any accurate assessments in the market.

For the most part, the popular brands and comics are the best sellers in the app, there is not much difference between the top ten and the retail side. However, since many issues have been running for the duration of their series, we can get an idea how much staying power a comic book has. Use Forever Evil as an example.

Forever Evil is the top comic book in the “Popular” section on Comixology, followed by Ms Marvel(2nd). This doesn’t mean much since number one issues gather interest and sales, especially for Marvel(your guy Mayo does some excellent analysis on it). But if Forever Evil is the most popular comic book, and its on its 5th issue, then odds are Ms Marvel sold on par with Forever Evil. If you look at the top ten in January(which were released last week; full numbers Tuesday or Wednesday), Forever Evil didn’t make the top ten. Only two or three books hit 100K: Batman, Detective Comics, and possibly Avengers World(they possibly barely hit it). The others were under 100K. And with Forever Evil not being in the top ten, chances are it sold about 80-90 thousand copies. It is a still big amount, but Harley Quinn sold more, which can also mean Forever Evil can hit the 70-80 K mark. I’m thinking in the 80 or 90 K mark; definitely made the top twenty.

Ms Marvel arguably sold that much, and since Forever Evil will drop in sales(all comics do each month), the number of sales for Ms Marvel will probably be in that range. No comics will hit 100K excluding Batman, so 100K sales are the exception. I’m taking an educated guess and say around 70 K the issue will probably sell when its all done. An estimate. Marvel got their own fan-favorites that it’ll be difficult for Ms Marvel to outdue them(Superior, All-New X-Men, Avengers).

Not Harley Quinn like numbers, but definitely a nice start — especially for a character who is not mainstream or as popular.

Correction: I forgot. Forever Evil was not released in January. Ooops.

But overall I think the right measurement is on par. Double checked any errors I have made, but all in all, was a bit off on some things, just not as significant. Maybe 70K is a lil too optimistic and ambitious, but around there looks right. Black Widow #1 did sold around 53K in January, so you can take an educated guess and probably will be on par than me.

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