Robot 6

Dark Horse announces Starting Points initiative

STPTS LOGO FNLResponding to retailer feedback, Dark Horse has announced Starting Points, a program designed to attract new or lapsed readers to its monthly series.

Beginning in June with Abe Sapien #13 and Captain Midnight #12, the publisher will highlight issues of ongoing titles that serve as good introduction for new readers. Starting Points issues will be marked with the above logo in Diamond Comic Distributors’ Previews catalog and feature order incentives and promotional support.

In short, it’s a lot like Marvel’s Point One initiative, only more geared toward retailers and without the awkward issue numbering.

Abe Sapien #13, by Mike Mignola, Scott Allie and Sebastián Fiumara, finds Hellboy’s one-time partner encountering a crazed healer and a frog possessed teen, while Captain Midnight #12, by Joshua Williamson and Fernando Dagnino, begins a new arc.

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One Comment

Sounds good, although the best way to communicate a new jumping-on point is a new number one.

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