Namco Bandai pulling plug on ShiftyLook
“The idea was to take the unused, ‘sleeping’ video game characters of our past and bring them back first with webcomics, and then – once they had gotten enough traction – expand into other media like web animation, games, and merchandise,” Cory Casoni, ShiftyLook’s head of marketing, explained today on the website. “I’m happy to say that we’ve done this with Wonder Momo, Bravoman, and some other very cool characters [...] That said, now that we have successfully revived so many franchises, the heavy lifting is completed – and so is our work. We battled the video games abyss and won, which means it’s time for us to move on and let the hit-makers play with some new toys.”
Launched in March 2012, ShiftyLook featured such creators as Ryan North, Jim Zubkavich, Christopher Hastings, Ben McCool, Dean Haspiel and Hitoshi Ariga working on classic properties like Wonder Momo, Dig Dug, Galaga and Bravoman.
Wonder Momo, which Casoni characterized as ShiftyLook’s “star franchise,” is being developed as a game by WayForward Technologies.
Casoni details all of the dates for the closing at ShiftyLook.com; the website will no longer be updated as of March 20, and the servers will shut down on Sept. 30.