Robot 6

DC’s Nelson: ‘We are as strong as the company has ever been’

diane-nelson-video

When I wrote this morning about The Wall Street Journal’s article looking at the growing importance of DC Entertainment and its superhero properties to the Warner Bros. strategy, I somehow missed the accompanying video with DC Entertainment President Diane Nelson. It’s not directly related to the story — it’s a personality profile, really — and the newspaper makes too much of the quote “I’m not a comic book reader,” but it’s an interesting look at Nelson, who isn’t heard from all that often.

“We are as strong as the company has ever been in its history in publishing,” she says. “We’ve created a new business in digital, we have a new online and social-media presence we’ve never had before, we have a strong collectibles business. To your question of what I do in the future, what we do as a company, it’s figuring out how we get more books in front of more people, how we get young people to love these characters as much as the core fanboys — or girls, as the case may be — and it’s about figuring out with our partners in the other divisions how we make great film and television and video games.”

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Comments

23 Comments

We don’t believe you, you need more people!

You DO know that DC/National used to sell in the MILLIONS, right?
Regularly.
With no special holo/die-cut/blood-inked covers?
Right?

it isn’t just about sales — if you read the article it was about comics, other media; computer games; movies; television and digital as well as merchandise….. DC is doing much better than it ever has on all levels. not just comic books. …and Blood inked covers? Hyperbole much? and when has DC done a die cut cover ..in fact name them all..

@TPT DC did Die cut covers for Death in the Family. Marvel did a blood inked cover back in the day for a Kiss comic so its not unheard of.

That said I’m not buying what she’s selling. Just because she said it doesn’t make it true. I went from reading around 20+ DC books to 1. I tried to give this New 52 a chance but its unreadable and just not fun. To see what has become of DC makes me very sad.

I think its cool that she understands that she wants to get the books into more people’s hands. I just wish she’d realize the people at DC Comics have been there for a very long time and they haven’t accomplished it, and perhaps cleaning house or taking a different approach, a more diverse approach as far as characters, genres and styles would be more welcoming to a varied readership of comic books out there.

Its time for a change and I think it should start from the top down. And an understanding that creators are what bring us to the books as much as the characters themselves.

But we shall see . . .

Guess we’ll have to wait until the WB earnings report to see if she’s blowing smoke or not.

Wonder Woman is her favorite huh? You would think with her power in the company she would push a little harder for a WW film or tv show.

@chalwa Yeah DC/ National sold millions regularly….but that was back in the 40’s/50’s when comics cost 10 cents and every kid in the country bought them because there weren’t as many distractions like there are now with video games internet etc etc. The only time companies sell in the millions now ( and by now I mean early 90’s since I don’t even think any single issue has broke a million in a long time)is exactly because of big events/ gimmicks i.e. Death of Superman, X-men #1 by Jim Lee with four variant covers etc. etc.

It’s corporate postering, this kind of statement is fluff, is she going to come out and say that they are doing poorly. The games are great, but that’s thanks to the developers, and the digital comics are good due to the lack of editorial mandates(so it seems), and them being generally more fun and light hearted.

I have to sit through corporate fluff a lot and I was relatively impressed with this video. I love DC Comics and want them to be as great as possible (better than now, honestly). I hope it happens.

Being back Levitz!

All I know is the New 52 has sapped nearly all of the enjoyment of the DC Universe from me at this point.

I was on board for nearly half of the new books, but just about every one I enjoyed has been dropped and replaced by yet another Batman or Superman title. I just dropped a few more books (JL Dark, Constantine, Phantom Stranger) due to needless long-winded/low-action crossovers and events.

I’m sure I’ll always find something enjoyable from DC (All-Star Western, Flash and Aquaman continue to entertain on a monthly basis), but it’s looking pretty bleak at this point. It’s sad when my DC pulls have gone from 25 or 6 to 4… That’s a LOT of dollars per month.

It always makes me laugh when I read post saying I went from so so amount of books to just a few. If that’s true then why are you here? Why are you even clicking on this story? If I don’t buy a certain book or company’s books then I don’t click on that story. I sure wouldn’t click on said story to just complain about something I am not buying (which means you don’t even know what the book is about).

Bill Williamson

April 28, 2014 at 8:04 pm

She’s blowing smoke.

Also, figuring out how to get people to buy comics isn’t hard. When DC/National used to sell in the millions it was, at least partly, because comics were everywhere. Supermarkets, Drug Stores, Corner Shops, Head Shops. If DC honestly want more people to buy their books they should try and go back to that.

They should also make better strides in their reprint department. Their trades are mostly atrocious and there is so much great material that remains uncollected. Basically, what DC are telling you is that if you’re a fan of DC Comics the best way to read old stories is to track down and buy the original issues and tell DC to go fuck themselves.

Johnny_Thunders

April 28, 2014 at 8:43 pm

“We are as strong as the company has ever been in its history in publishing,”

With outdated clowns like DiDio, Lee, Harras and Johns running the show? HA!
Good riddance to bad rubbish.

Nelson’s not fooling anyone but herself.

Hello John,

I am happy that you get a laugh out of it, Unlike you, I don’t just ignore everything because I don’t buy it. I don’t pretend it doesn’t exist or sit on my hands. Unlike you, I use to buy a lot of DC comics, but after the Nu52 not a single book. I still care about the characters.

I like Nelson though and her allowing creators to give different takes on these characters. Young Justice and Batman: Brace and the Bold were amazing. So has most of the DC block on cartoon network. I’m happy I don’t have to deal with “grim and gritty.” all the time. The Dark Knight Trilogy was great, but Man of Steel and Justice League should not follow that lead.

The only mistake Nelson made, but a big one was letting Karen Berger go. She should have been promoted. Ms. Berger was the best executive at DC, she made the right decisions and ushered in the greatest era in comics.

John, you may find it funny when we say we used to buy 20 or 30 titles and now only buy 4 or 5. I’ve been a die- hard collector and reader since 1965. And I’ve spent a fortune and a lifetime on my passion, so I know what I’m talking about when I say I’ve tried more genres than most readers today know; I gave the New 52 a chance and it killed collecting for me. It’s sad, because I know there are others who are in the same boat. Call us old f@rts or whatever, but we’re vets who’ve seen it all and having decades of collecting killed by corporate ineptness is pathetic beyond belief.

@TPT – Legion of Superheroes v4 #54

It was a die cut cover from 1994. Just before Zero Hour. I love LOSH

“We are as strong as the company has ever been in its history in publishing,”

Perhaps she’s only referring to the Kinney/Warner Communications era to today, or the point when NNP became DC Comics :)

Yeah, that’s kinda like saying, “we’re the healthiest person in intensive care ward”.

Maybe they’d get more women to read DC if they stopped publishing ugly, nasty, and stupid pornographically violent snuff comics.

Jake Earlewine

April 29, 2014 at 6:21 am

Ah, lady, we don’t give a flaming fart about how much money your corporation makes from selling video games and t-shirts with super-heroes on them. Your comic books suck. Maybe if you’d actually read them, you’d understand what a disgrace DC has become.

Reposting because I totally agree.

ACMC
April 28, 2014 at 8:45 pm

Hello John,

I am happy that you get a laugh out of it, Unlike you, I don’t just ignore everything because I don’t buy it. I don’t pretend it doesn’t exist or sit on my hands. Unlike you, I use to buy a lot of DC comics, but after the Nu52 not a single book. I still care about the characters.

I like Nelson though and her allowing creators to give different takes on these characters. Young Justice and Batman: Brace and the Bold were amazing. So has most of the DC block on cartoon network. I’m happy I don’t have to deal with “grim and gritty.” all the time. The Dark Knight Trilogy was great, but Man of Steel and Justice League should not follow that lead.

The only mistake Nelson made, but a big one was letting Karen Berger go. She should have been promoted. Ms. Berger was the best executive at DC, she made the right decisions and ushered in the greatest era in comics.

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