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Dale Earnhardt Jr. has unveiled the No. 88 National Guard/Superman Chevrolet SS he’ll drive Sunday at Charlotte International Speedway in North Carolina as part of a new three-year promotional partnership between DC Entertainment, Warner Bros. Consumer Products and Hendrick Motorsports.
The new paint scheme brings with it a slew of related merchandise, from die-cast miniature cars to T-shirts to drink koozies, already available on the NASCAR website.
On the car, Superman is paired with the National Guard to promote Superman Hall of Heroes, a new gift-giving website launched earlier this month by Warner Bros. Batman, The Flash and Green Lantern will be featured on the cars of Hendrick drivers Kasey Kahne, Jeff Gordon and Jimmie Johnson, presumably later this summer.