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Disney merchandise rang up a record $40.9 billion in 2013

disney-licensing expo

Characters from Disney, Pixar, Marvel and Star Wars appeared together on stage Monday for the first time ever as the entertainment giant touted its powerhouse brands ahead of the Licensing Expo in Las Vegas.

According to Variety, Disney is once again the world’s top licensor, with a record $40.9 billion in retail sales last year, up from $39.4 billion in 2012. With looming films like Guardians of the Galaxy, Big Hero 6 and The Avengers: Age of Ultron, based on Marvel comics, the live-action Cinderella and Star Wars: Episode VII, plus the Star Wars Rebels animated television series, that seems unlikely to change in the near future.

Related: Is Rocket Raccoon poised to become Marvel’s Mickey Mouse?

Josh Silverman of Disney Consumer Products said the first merchandise for Marvel’s highly anticipated Avengers sequel will arrive in stores in March, about two months before the film’s release. “Timing reveals of characters with marketing materials is very important,” he told the website. “If filmmakers don’t want to release images of the bad guy, we don’t want to come out too early with our products.”

Disney acquired Marvel in 2009 for $4 billion and Lucasfilm in $2012 for $4.05 billion.



With that kind of money they make,i am surprised they just don’t buy Fox’s movie dept or even Fox in general and just take back the FF and X-men movie rights.

I agree with Alex. It seems wholly plausible that Disney can afford to buy the rights back for these other Marvel properties.

Afford to and actually find people willing to sell are two different things.

The problem is that FOX won’t sell under any reasonable circumstance and Disney is too well run to over-pay for anything. Plus FOX is still pissed at Disney for getting Lucasfilm/Star Wars right from under their noses. With the losses mounting at Fox Business and Fox Sports 1 though, that story may change.

Spend 8.05 billion for two well loved companies. Let them continue to do what they do well and help them do it even better (at least in Marvel’s case, Disney being hands off creatively was a great decision). Get back 40 billion from merchandising alone. Yes, it’s a combined 40 billion that includes all the other properties they own as well, but consider all of the non merchandising income Marvel and Lucasfilm brought in that helped make Disney a force to reckon with once again.

Disney won.

MERCHANDISING! MERCHANDISING! Where the REAL MONEY from the movie is made!


June 18, 2014 at 5:34 am

So why in the world is Disney not knocking down Sony and Fox’s doors to get the beloved Spidery/X-Men/FF back? I’m sick of hearing about losers like ant man!! They just recouped the price of buying Marvel and Star wars in one year alone.

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