Martin Freeman Joins "Captain America: Civil War" Cast
The Florida Department of Citrus is hammering out a roughly $1 million deal for Marvel to give its mascot Captain Citrus a superhero makeover in an effort to market orange juice to teens and children.
The Lakeland, Florida, Ledger reports that the contract, expected to be finalized later this month, calls for Marvel to transform the cartoonish anthropomorphized orange (above) into a buff male superhero who will preach the nutritional benefits of orange juice. The company will publish 1 million comics for free distribution through schools, summer camps and the like, and create an additional two stories to be released online.
Another 2.5 million Captain Citrus inserts will be included in the Blu-ray and DVD release of Captain America: The Winter Soldier, which arrives Sept. 9.
As Marvel prepares for the August premiere of its biggest movie gamble to date, Guardians of the Galaxy, we’ve seen its publishing division reposition what once was an oddball, third-tier concept as a first-rate, if still oddball, franchise, first with the flagship title written by Brian Michael Bendis and next with Rocket Raccoon by Skottie Young.
As interesting as that transformation may be, I’m utterly fascinated by how Marvel’s parent company Disney has gone all in on merchandising an adaptation of a comic that, this time last year, no one outside fan circles had ever heard of. Granted, with the production budget for Guardians of the Galaxy in the neighborhood of $150 million (and probably nearly that much for marketing), the studio can’t afford to be timid.
Still, Disney Consumer Products has lined up more than 50 licensees, from Hasbro and LEGO to Mad Engine and Freeze, for what it views as Marvel’s Next Big Thing, at least as far as merchandise is concerned.
“It is always exciting to launch something new in consumer products, as we did with Iron Man in 2008,” Paul Gitter, senior vice president of licensing for Marvel at Disney Consumer Products, said in a statement. “By showcasing what is unique about this amazing new film we are able to develop a third Marvel franchise that can be at retail alongside our powerhouse franchises of The Avengers and Spider-Man. Continuing to diversify the Marvel offerings for consumers is a key strategy of ours.”
In what VentureBeat dubs an acqui-hire, digital comics distributor turned eBook distributor Graphicly will shut down as its key employees, including co-founder Micah Baldwin, join self-publishing platform Blurb.
“None of the assets per se are coming over, but we are talking to publishers who were on Graphicly,” Baldwin told TechCrunch. “We are hopeful that Graphicly users will take their content and manage it with Blurb, and maybe print their books there, too.”
A digital-comics pioneer, Graphicly was initially envisioned as “iTunes for comics,” a phrase commonly associated with competitor comiXology, which, aided by early deals with Marvel and DC Comics, came to dominate the market. Graphicly, which for nearly three years owned comics news/podcast site iFanboy, announced in April 2012 that it would move away from distributing comics on its own app and instead focus on providing visually based books and comics to eBook platforms like Apple’s iBooks, Amazon’s Kindle and the Barnes & Noble Nook.
“After spending four years working on digital publishing, it became clear that we were telling half the story,” Baldwin said in a statement. “Print is not dead, it’s wildly important in the natural growth of creators, but it too is only half the story for self-publishers now. Combining the best in class print platform from Blurb, with all the ebook learning the Graphicly team has accrued over the past four years, was just too compelling an opportunity to pass up.”
According to Blurb, the addition of the six Graphicly employees will double the size of its eBook team.
Dale Earnhardt Jr. has unveiled the No. 88 National Guard/Superman Chevrolet SS he’ll drive Sunday at Charlotte International Speedway in North Carolina as part of a new three-year promotional partnership between DC Entertainment, Warner Bros. Consumer Products and Hendrick Motorsports.
The new paint scheme brings with it a slew of related merchandise, from die-cast miniature cars to T-shirts to drink koozies, already available on the NASCAR website.
Superman, Batman, The Flash and Green Lantern will team up with NASCAR drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. as part of a new promotional partnership between DC Entertainment, Warner Bros. Consumer Products and Hendrick Motorsports.
Announced today, the three-year deal is geared toward marketing NASCAR to a younger demographic with initiatives like car paint schemes featuring DC superheroes, and print and digital comics co-starring the Hendrick drivers. Continue Reading »
Kadokawa, the Japanese publisher of such manga as Neon Genesis Evangelion, Sgt. Frog and Cowboy Bebop, has announced plans to acquire video game company From Software.
According to Siliconera, Kadokawa Group will purchase 80 percent of From Software’s stock — a deal expected to be finalized by May 21 — and position the developer alongside the existing Kadokawa Games to work on the company’s core properties.
Tied to last night’s official announcement of a Justice League movie, The Wall Street Journal takes another look at Warner Bros., comparing its superhero output to that of Marvel — that’s a familiar story by now — and, more interesting, highlighting the changing position of DC Entertainment within the media giant.
The studio in 2009 announced plans plans to better exploit its comics properties (across film, television, video games and consumer products) with a corporate restructuring that saw the creation of DC Entertainment, a new division overseen by Diane Nelson, a Warner Bros. veteran who headed up its direct-to-video label and served as shepherd of its Harry Potter franchise.
Oni Press has ended its business relationship with packaging supply company Uline over its CEO’s financial support of an Illinois group that went to “unseemly lengths” last year to try to block passage of that state’s marriage-equality bill.
In a letter signed by a dozen employees and posted Tuesday on its blog, the Portland, Oregon-based publisher explained that, “While our professional relationship with Uline has been a prosperous one, the fact that Family-PAC is funded in part by Uline’s CEO [Richard] Uihlein, is information we simply cannot abide or ignore.”
The Chicago-based Family-PAC, which describes itself as “the leading pro-family, anti-tax political action committee in Illinois,” was behind robocalls that targeted state Rep. Mike Smiddy for accepting $6,500 in donations from “Chicago homosexuals” and decried the alleged negative effects same-sex marriages have on children.
Bloomberg Businessweek‘s profile of Marvel Studios President Kevin Feige, timed to coincide with the release this week of Captain America: The Winter Soldier, naturally focuses on the film division, but it also drops some fascinating nuggets about the company’s corporate culture and the 2009 purchase by Disney.
• “In March, Feige gave me a tour of Marvel Studios at Disney headquarters in Burbank, Calif.,” writes Devin Leonard. “The offices are furnished like a college dormitory, with threadbare couches. The hallways are decorated with cardboard superheroes hawking Pizza Hut and Burger King. There’s barely enough room in Feige’s office for a replica of Thor’s hammer.” While that description may come as a surprise to some, Marvel CEO Isaac Perlmutter has a well-established reputation as a penny-pincher, reusing paper, limiting the number of coffee pots and even fishing paperclips out of trashcans.
Captain America: The Winter Soldier stars Chris Evans and Sebastian Stan appeared this morning at the New York Stock Exchange, where they joined Marvel Entertainment executives to ring the opening bell, and to promote the Friday premiere of their film.
The actors also posed for photos with a costumed Sentinel of Liberty whom we can only presume is that Captain America from the 1950s — or else a trader who lost a bet.
Disney Interactive slashed about 700 jobs on Thursday, more than one-quarter of its entire staff, as part of entertainment giant’s continuing battle to make its video game and Internet division profitable. Although the cuts had been anticipated for some time, few expected them to run that deep.
The Playdom group, which produces social-media games, is believed to be hit hardest. Disney purchased that company in 2010 for $563 million, an investment that clearly didn’t pay off.
Disney also plans to dramatically scale back in-house development of games, relying instead on outside licensing, which The New York Times characterizes as “a major shift in strategy.” The newspaper reports the company, which last year released about two dozen games, will reduce its output by 50 percent, and merge Playdom with the more successful mobile games unit.
VentureBeat reports that Jon Goldman, previously chairman and CEO of Foundation 9 Entertainment, will focus on emerging and new business, overseeing “the strategic direction for the company and [operating] businesses around games and live events.”
“Our collective goal is to build major enterprises surrounding the remarkable worlds that Robert creates within his comics all while remaining true to fans,” Goldman is quoted as saying.
The news comes just a week after Skybound announced that its “Walking Dead Escape” obstacle course, already popular at Comic-Con International and New York Comic Con, will launch a cross-country tour in April. The bestselling Walking Dead comic series has, of course, already spawned a hit television drama (with a spinoff in development), video games and numerous collectibles.
Launched in 2010, Skybound is an Image Comics imprint that serves as home to Kirkman’s titles, like The Walking Dead, Invincible, Thief of Thieves and the upcoming Outcast, as well as books from other creators — among them, Witch Doctor, Manifest Destiny and Dead Body Road.
Time Inc. confirmed this morning that long-expected layoffs, which widespread reports place at as high as 500 employees, will begin immediately as parent company Time Warner prepares to spin off its low-performing publishing division. Time Inc., which publishes more than 20 magazines, employees about 7,800 people worldwide.
DC Entertainment, a subsidiary of Warner Bros. Entertainment, won’t be affected by either the layoffs or the spinoff.
The New York Post contends the newly acquired American Express Publishing (Food & Wine, Travel & Leisure, Departures), with about 400 employees, is expected to be hit hard by the cuts; its Executive Travel magazine could be shuttered immediately.
Bitstrips, the Toronto-based startup behind those inescapable do-it-yourself avatars and comic strips on Facebook, has secured $3 million in funding from Hong Kong venture capital firm Horizons Ventures. The news was announced this morning, appropriately enough, with a comic strip.
Time Warner filed documents last week to spin off Time Inc. — the media giant’s worst-performing division — into what Bloomberg calls “the world’s largest publicly traded magazine company.” The move, as ICv2.com notes, would effectively rid Time Warner of all of its remaining print assets except for DC Comics, which remains part of the Warner Bros. Entertainment subsidiary.
Time Inc., whose sales have fallen in five of the past seven years, publishes more than 20 magazines, including its namesake Time, Entertainment Weekly, Fortune, Sports Illustrated and People. It added Food & Wine, Travel & Leisure and Departures in September when it acquired American Express Co.’s publishing unit.
Talk of the spinoff, planned for sometime in 2014, began in March after a failed attempt to forge a new venture with Ladies’ Home Journal publisher Meredith Corporation. “A complete spinoff of Time Inc. provides strategic clarity for Time Warner Inc.,” Time Warner CEO Jeff Bewkes said at the time, “enabling us to focus entirely on our television networks and film and TV production businesses, and improves our growth profile.”