Marvel’s announcement last week that a Muslim teenager living in New Jersey will star in the new Ms. Marvel series is an exciting step forward in diversifying superhero comics. And even better is the involvement of writer G. Willow Wilson and editor Sana Amanat, both Muslims, which should bring an authentic voice to the title.
The move is already garnering a lot of media attention, and I expect it will pique the curiosity of a number of people who never really expected a mainstream comic book to tell a story so closely connected to their own. This isn’t the first comic book to do something like this, but it’s remarkably significant.
I’m looking forward to Ms. Marvel, and I really hope the comic finds an audience (I’m also thrilled to see artist Adrian Alphona back on an ongoing series). But there’s no doubting this title is an underdog. Marvel often struggles with keeping solo series starring women; just ask fans of She-Hulk, or Rogue, or Carol Danvers. Poor Storm can’t even get more than a miniseries every 10 years or so. DC may be able to boast Wonder Woman and a number of female-starring Batman spinoffs, but both publishers have had limited success sustaining books that star minority characters. From Black Panther to War Machine to Steel to the current Batwing, there have been valiant efforts that ultimately get canceled. And I’m hard-pressed to think of a significant Marvel or DC book starring a character whose religion was such a strong crux of the premise.
Next Media Animation, the Taiwanese studio that brought us offbeat animated explanations of Miles Morales, Spider-Man: Turn Off the Dark and the superhero brawl on Hollywood Boulevard, again turns its lens on comic books with a particularly biting report on this week’s announcement that the new Ms. Marvel will be a Muslim teenager from New Jersey.
“Perhaps fueled by dropping readership,” the narrator states, “Marvel Comics is really grasping at straws in a bid to find new audiences to buy its outdated printed comics. Marvel’s latest attempt at relevance is Kamala Khan, a teenaged Muslim polymorphing superhero from New Jersey. She will use her gigantic hands and feet to slap and stomp her way through the pitfalls of teenage Muslim girlhood … or something.”
Watch the video below. Ms. Marvel, by G. Willow Wilson and Adrian Alphona, debuts in February.
Publishing | Todd Allen analyzes the sales of DC Comics’ New 52 titles from their September 2011 launch to the past month. Sales of any series tend to drop off from one issue to the next — Allen compares it to radioactive decay — and when the numbers drop below 18,000 for a couple of titles, DC tends to cancel them in batches and start up new titles to replace them. That plus crossovers and strong sales of some flagship titles has kept the line fairly stable until recently, but as Allen notes, the replacement titles tend to crash and burn pretty quickly, and overall sales have dipped a bit. [Publishers Weekly]
History | David Brothers has a great column for Black History Month, featuring Krazy Kat, All-Negro Comics and other titles by black creators. [Comics Alliance]
Retailing | Laura Hudson surveys a handful of retailers about what part higher cover prices may have played in August’s plummeting comics sales. “This summer has underperformed, and I think [the $3.99 price point] is a big part of it,” says Chris Rosa of Meltdown Comics in Los Angeles, “but also I think the lack of an event and the fact that the big books at both [companies] are extended denouements to events. There’s nothing really inspiring people to run out to the stores. People are tired of buying four Avengers titles at $3.99 a pop.” [Comics Alliance]
Publishing | Tom Mason looks at the return of Atlas Comics: “If you were 13 years-old in 1975 when the original books were out, you’d be 48 today. In other words, the age of the average direct market fanboy. But in order for these new books to succeed, they’d have to appeal beyond nostalgia because with most Marvel and DC comics at $4.00 a pop, you’ve got to have something special and excellent to lure some of those buyers into your own circus tent.” [Comix 411]