Ads of the World showcases an interesting print campaign for Woolite by Euro RSCG Puerto Rico. “For Everyday Colors” uses images of the somewhat iconic outfits of Smurfette, Popeye and Charlie Brown to sell three of the brand’s laundry products.
The use of black-and-white art in the Popeye ad clever, as it’s promoting a detergent designed for dark clothes. However, the Smurfette piece falls short because without the Smurf village in the background, we’d be hard-pressed to identify the owner of the items on the line.
So BOOM! sent out a press release yesterday saying that they’d gotten John and Matthew Yuan to be spokespeople for their books. So who the heck are the Yuan Brothers?
Apparently they aren’t the winners of the BOOM! ARG and this is their prize, like I suspected. According to this Wired.com interview, they’re supporting characters in Observe and Report, the Seth Rogen comedy that opened this weekend. Apparently the two former security guards collect comics and guns, and are readying for the upcoming zombie apocalypse, something I can definitely get behind. From the Wired.com interview:
Wired.com: Are you guys widely known as anti-zombie experts? Do you share tactics online, use Twitter to disseminate zombie-fighting tips or anything like that? Are you part of the larger anti-zombie community?
Matt Yuan: Our friends and family know us as anti-zombie experts, but we tend not to talk about it too much online.
John Yuan: When the dead rise, the power’s going out. A plan on the internet doesn’t do you much good then.
Matt Yuan: So we spread our plan verbally, face-to-face, with people we know we can trust.
John Yuan: Sort of like Johnny Appleseed, but with shotguns.