Ever since the news broke last week that Amazon had removed some yaoi manga from the Kindle store, people, myself included, have been bombarding them with questions. No answers have been forthcoming, however. Amazon is like a huge black box with a screen in the side that sells books. What goes on inside it is anybody’s guess; their PR people don’t return emails or calls, and their customer service department spits out bland, automated responses like
“Occasionally books are removed from the Kindle Store for various reasons. We do not have any specific details about why this particular book may have been removed. The book’s publishers decide if a book is to be made available for the Kindle, and they can change this status at any time.”
In the Case of the Missing Manga, Amazon fails the Turing Test. It is obviously a robot.
Last week we reported that Amazon had removed several yaoi manga from the Kindle Store on the grounds that it did not meet their content guidelines. I spoke to Fred Lui of Digital Manga Publishing, the publisher of the deleted manga, and he said that Amazon didn’t give any more specific reason than that, although he did note that there seemed to be a new guy who was being “overzealous.”
The Kindle Store still offers plenty of yaoi manga, including some fairly steamy titles, so Amazon doesn’t seem to be deleting all the yaoi by any means. However, Animate U.S.A., a Japanese publisher that publishes yaoi manga exclusively on the Kindle, reports that Amazon has removed some of their books as well. I e-mailed them last week to ask about this, and this is the reply I got:
As you may know, some titles are already removed by Amazon without any specific reasons.
We just know that the titles contain content that is in violation of their content guidelines.
The e-mail did not include specifics, but I looked through their press releases and came up with three titles that Animate announced but that are not currently available in the Kindle Store: vol. 1 of Mister Mistress (vol. 2 is still available, and both can be bought used in print through Amazon), Delivery Cupid, and Pet in Love, a Pet on Duty side story (Pet on Duty is still available). I have e-mailed Animate to confirm that these titles were removed by Amazon and not by the publisher.
While the deleted Digital titles are still available via the Nook and Digital’s own eManga website, Animate U.S.A. publishes only to the Kindle, so these titles are no longer available digitally.
A side note: In the earlier post, we mentioned several non-yaoi graphic novels that seemed to be at about the same level of explicitness as the ones deleted; one of these, Christmas Creampie, is no longer available in the Kindle Store.
Yaoi manga is a niche genre, but like all niche genres, it has a devoted following. Yaoi readers gobble up the books like romance fans read Harlequin novels, which is not surprising as they are basically the same thing, except that yaoi 1) is manga, 2) is a love story between two men, and 3) often includes lots of sex.
It’s hard to know whether number 2 or 3 above is responsible, but Amazon has instructed at least one publisher to remove its yaoi books from the Kindle store, while allowing considerably more explicit male-female titles to remain. Digital Manga Publishing, which puts out several lines of yaoi, ranging from the fairly tame June imprint to the pretty steamy 801, posted this notice on its blog yesterday:
Recently Amazon has become more strict in enforcing their content requirements for ebooks. Several DMP books that have been available online since 2009 are getting the axe, beginning with our 801 Media titles like Weekend Lovers and King of Debt. However, in the last few days the issue has spread to the June imprint by Amazon’s refusal of The Selfish Demon King, and the removal of The Color of Love from the Kindle store. We fear that Amazon may target more of our books for removal so we’re warning all Amazon Kindle store users that providing you with our content may become more difficult in the future. However, if you purchase our ebooks before Amazon decides to remove it from their store you will still be able to access the book from your account.
All the books mentioned are already gone from the Kindle store, and several are missing from Amazon’s print book selection as well.
(Warning: NSFW image below.)