Avatar: The Last Airbender — The Promise Part 1
Publishing | Single-issue comics sales last month were up 22.26 percent over February 2011, and graphic novels were up 15.6 percent, making for a good month for publishers and retailers. (Of course, there were five Wednesdays in February, which may have something to do with it.) As in previous months, DC sold the most comics but Marvel, with higher cover prices, topped its competitor in terms of dollar share. [ICv2]
Publishing | The top-selling graphic novel in bookstores last month was part one of Avatar: The Last Airbender: The Promise, written by Gene Luen Yang (American Born Chinese). The Walking Dead books took four of the top 20 spots, or a healthy 20 percent of the list, and 13 of the bestsellers were manga. [ICv2]
Publishing | Marvel is cutting costs on its $2.99 comics by going with “self covers,” which just means that the covers are the same paper as the inside of the comic, rather than heavier stock. As the insides are glossy paper anyway, Todd Allen feels the difference is barely noticeable—and that the real news is that Marvel is finding it necessary to cut costs once more. [The Beat]
On the Dark Horse blog, editor Dave Marshall shares the cover process for Avatar: The Last Airbender — The Promise Part 1, from writer Gene Luen Yang’s rough ideas to art duo Gurihiru’s cover sketches to Avatar co-creator Bryan Konietzko’s notes to the final product.
The 80-page graphic novel, the first in a series of digests continuing the adventures of Aang and his friends, arrives Jan. 25.