When the canned-spinach cartel wanted to make its product more attractive, it put Popeye on the label.
Now a fruit producer is doing something similar with bananas — but in this case, the comic goes right on the peel. The multinational fruit and fresh produce company Fyffes, which is based in Ireland, teamed up with the German branding company Serviceplan to make bananas attractive to children by printing comics directly on the peels, using special laser printing technology. (One could argue that it also made comics attractive to children by printing them on bananas, but the fruit folks were paying the bills.) The bananas were then handed out to schoolchildren in Spain, Russia, Belgium and the United States — Why were we not told of this? — for an entire week.