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Archie Comics is in an unusual position among North American comics companies, as not only is a majority of its titles geared toward younger readers, but a majority of that audience is female.
Curious to learn how Archie maintains that readership, I reached out to President Mike Pellerito to discuss how he envisions the market for the company’s core kids line, and how he seeks to expand what it offers. Of course, the recent hiring of Roberto Aguirre-Sacasa as chief creative officer and his potential impact on the line became central to the discussion.
In the comments section, please be sure to answer Pellerito’s question to Robot 6 readers.
The Art of Betty and Veronica
Edited by Victor Gorelick and Craig Yoe
Archie Books, $29.99
It won’t take more than an hour or so to read The Art of Betty and Veronica cover to cover, but it will be a pleasurable hour. And to be honest, it’s not quite as light a read as I expected.
Archie Comics has been criticized in the past for not giving credit to artists and writers, and this book goes a ways toward correcting that. Victor Gorelick, who started at Archie Comics in 1958, kicks things off with an essay about the Archie artists he has met during his tenure, giving a bit of personal insight into each one. There’s also a two-page spread with photos of them, which is another nice touch. I like being able to put a face to the name (although Bob Montana is somewhat obscured in his photo).