Comics are truly entering the mainstream: They’ve become an annoying Facebook app.
Bitstrips allows its 20 million users to create comic strips of themselves as status updates, with a friend or as a greeting car; they can then be shared via the Facebook app or the new mobile app. And no, “20 million” is not a typo. Potentially some 20 million people are interacting with the language of comics in a way most never do – trying to create and clearly tell a story. Sure, that story is usually the equivalent of an inane status update, and “creating” is used very liberally here, as users choose from a finite number of backgrounds and settings that they customize.
Despite looking like a cross between Bratz dolls and Wii avatars (ie, bright and garish, squarely aimed at pre-teens), Bitstrips sprung forth from a comic artist. According to Know Your Memes, the mysterious Ba (surname unknown) was tired of re-drawing characters for a comics project, so he created a system where he could re-use customized characters and settings instead of drawing them from scratch every time. He teamed up with four other guys — graphic designers and comic fans — and launched Bitstrips at the 2008 South By Southwest in Austin. Bitstrips for Schools launched soon after as an educational tool, but things didn’t start to take off until 2011, when they caught the attention of Cartoon Network.