Axel-In-Charge: Unmasking the "Totally Awesome Hulk"
Students of DC Comics’ publishing history can probably rattle off at least a few editors from the company’s first few decades. Whitney Ellsworth edited the Batman and Superman books in the 1940s and ‘50s before becoming a producer on the Adventures of Superman television series. In the Silver Age, Mort Weisinger presided over an exponential expansion of Superman’s mythology, including all those varieties of Kryptonite, the introductions of Supergirl, Krypto and the Legion of Super-Heroes, and ongoing series focused on Lois Lane and Jimmy Olsen. Similarly, as editor of the Batman titles, Jack Schiff supervised one of the character’s most recognizable periods, filled with colorful mysteries and giant-sized props.
Of course, the phrase “Silver Age DC” is virtually synonymous with Julius Schwartz, who worked with writers Gardner Fox and John Broome and artists Carmine Infantino, Mike Sekowsky and Gil Kane on rebuilding DC’s superhero line. One could argue fairly reasonably that without them DC Comics as we know it today might not exist (and neither would today’s Marvel).
However, while Ellsworth became DC’s editorial director in 1948, Schwartz Schiff, and Weisinger weren’t in similarly lofty positions. Today we readers hear a lot about “editorial control” and the dreaded “editorial interference,” charges aimed largely at the men at the top: Editor-in-Chief Bob Harras, Co-Publishers Dan DiDio and Jim Lee and Chief Creative Officer Geoff Johns. We hear a lot from them (illuminating and otherwise) about the general direction of the company. We also hear a good bit from various writers and artists, including Johns and Lee, regarding specific titles.
Nevertheless, on the management tier in between are the books’ editors themselves; and that’s the area about which I’ve become rather hazy. Therefore, I started looking through New 52 credits boxes, and supplementing this research through the Grand Comics Database, to see who was editing what.
After four installments, Comic Book Resources’ monthly “B&B” feature, in which DC Comics Editor-in-Chief Bob Harras and Editorial Director Bobbie Chase answered questions from readers and CBR’s Josie Campbell, is no more. Jerry Ordway’s work situation, and controversies generally, were apparently to blame. Of course, DC is free not to participate in such things, and CBR is likewise free to investigate such controversies on its own. Still, the whole thing only highlights the problems DC has had in connecting successfully with fans.
Now, it may be more accurate to say DC has had problems connecting successfully with fans who are vocal about their negative opinions of the company. For all I know, DC may be quite popular with whatever audience it has targeted. Regardless, despite its constant PR presence, today’s DC seems a lot more guarded than it has been; and I think that can only hurt it in the long run.
Ironically, part of the problem is the corporate-comics news cycle. Each week’s worth of DC books has a couple of promotional features, namely the “All Access” editorial and the new “Channel 52″ two-pager. Beyond that (and probably more frequently than once a week) the company issues press releases and facilitates interviews for various news sites. Furthermore, each month’s solicitations advertise what’s coming out at least two months in the future; and during convention season the company can manage its particular messages in person. That’s a lot of information for a company whose bread and butter come from a few dozen monthly 20-page story installments.
Shortly after Comic Book Resources announced DC Comics will no longer participate in a monthly Q&A feature, the publisher has launched “What’s New in The New 52″ on its own press blog.
CBR’s four-month-old “B&B” column featured Editor-In-Chief Bob Harras and Editorial Director Bobbie Chase answering questions from Staff Writer Josie Campbell and readers about series launches and cancellations, story developments and, occasionally, controversial decisions. But in an editor’s note appended to today’s installment, CBR wrote, “the DC team has made it clear to CBR that discussing some of the more controversial debates surrounding the company and the comics community is not something they feel comfortable doing in this format, and ultimately they decided to no longer participate in this feature.”
The inaugural installment of DC’s weekly “What’s New New in The New 52″ is devoted to Harras’ brief discussion of changes in character designs between a preview for Constantine #1 and the release of the issue, and a first look at Papa Midnight.
“The title pretty much says it all – this is where we get to play show and tell,” he wrote by way of introduction. “New looks, new designs, new villains, new heroes … See the trend? The New 52 is about trumping expectations and keeping readers on their toes. Every week, you’ll get a glimpse of that here.
However, why the feature appears on the DC blog intended for press rather than the one dedicated to fans isn’t explained.
Like the early-morning regrets after an all-night bender, DC Comics reportedly has decided to pull back from plans for its “WTF Certified” cover promotion — at least in terms of the controversial title.
Newsarama reports that Co-Publisher Dan DiDio told attendees at last week’s ComicsPRO annual meeting the “WTF Certified” logo won’t appear on any of the comics released in April, “because we don’t need it.” According to an unnamed retailer, DiDio said there’s already awareness of the event among store owners and readers.
When contacted this morning by ROBOT 6, DC declined comment.
The title refers to the linewide event featuring gatefold covers designed to reveal scenes that “leave reader in a state of shock.” “This was a way to accentuate that threat or shocking moments in our heroes’ lives,” Editor-in-Chief Bob Harras said in a Jan. 14 interview with Comic Book Resources. “What we’re doing with the covers is thematically linked to that. They will be page-fold covers; the covers will tell you a story. There will be an image that will crack the page fold, and as you open up the cover, you’ll say, ‘Oh, wow!'”
With the launch of Comic Book Resources’ new monthly feature with DC Comics Editor-in-Chief Bob Harras and Editorial Director Bobbie Chase arrives announcements of a slew of creative changes, including confirmation that Jim Starlin is the new writer of Stormwatch.
Best known for his work on Marvel’s cosmic titles, Starlin has been teasing since early December that he would take the reins on an existing DC series beginning in April. Yvel Guichet joins him as artist. Other creative shifts in April include:
• Jeff Lemire and Ray Fawkes will write the newly launching Constantine, taking over Robert Venditti with Issue 2. “Robert came to us with a fantastic pitch for Constantine,” Harras told CBR. “We really loved what Robert’s doing — he’s working on Demon Knights now, and he’s also working on another project for us that I really can’t go into which is a big deal for us. But at the end of the day, Robert and Dan [DiDio] and I spoke, and Constantine was, for him, one book too many. It was the one thing that we had to go, “If we want you to focus on this one project, maybe we should make a change on Constantine.”