BookScan Archives - Robot 6 @ Comic Book Resources
Graphic novels | BookScan’s list of the bestselling graphic novels in bookstores in March divides neatly into eight Image Comics titles (six volumes of The Walking Dead and two of Saga), eight volumes of manga (four Attack on Titan, four Viz Media titles) and four volumes of media tie-ins. For the second month in a row, not a single DC Comics or Marvel title cracked the Top 20, although an older DK Publishing character guide to the Avengers (not actually a graphic novel) came in at No. 11. The top-selling title was the 20th volume of The Walking Dead, and the No. 2 was the third volume of Saga. It’s also interesting to note that the first three volumes of Attack on Titan charted higher than the most recent release, which suggests new readers are still coming into the franchise in substantial numbers — and sticking with it. [ICv2]
Graphic novels | Marvel and DC Comics may dominate the direct market but the bookstore channel is another story: As ICv2 points out, neither publisher landed a title on Nielsen BookScan’s list of the 20 top-selling graphic novels in February. Instead, here’s what it looked like: six volumes of The Walking Dead, six volumes of Attack on Titan, two volumes of Saga, and single volumes of some well-established titles Locke & Key, Bleach, Naruto, Adventure Time and Avatar: The Last Airbender, and the adaptation of the novel Miss Peregrine’s Home for Peculiar Children. That makes Image Comics the winner of the month, followed by Kodansha Comics, and the list is heavy on books with tween and teen appeal. [ICv2]
Graphic novels | Five volumes of The Walking Dead made the November BookScan list of the Top 20 graphic novels sold in bookstores. As ICv2 points out, the fact that the first volume is still charting (at No. 13) bodes well for the series, as it means new readers are continuing to come in. The latest volume of Naruto took the No. 2 slot, and there were nine volumes of manga overall, including three volumes of Attack on Titan and the newest volume of Yotsuba&! There were five DC Comic titles on the list, as well as the latest volume of Dark Horse’s Avatar: The Last Airbender. Completely missing from the Top 20? Anything from Marvel. [ICv2]
Publishing | After three years at DC Entertainment, John Rood will step down on Jan. 1 as executive vice president of sales, marketing and business development. The position is being eliminated, with marketing and publicity to fall under the auspices of Amit Desai, senior vice president of franchise management. Sales, custom publishing and business development will again be overseen by Co-Publishers Dan DiDio and Jim Lee. [The Beat]
Gift Guides | Here’s a spin on the traditional gift guide: Ten things not to buy a comics fan. [Crave Online]
Graphic novels | Between them, Attack on Titan and The Walking Dead claimed nine of the 20 spots on BookScan’s October rundown of the top-selling graphic novels in bookstores. The first volume of Attack on Titan led another strong month for manga, which placed nine titles in the Top 20. New DC Comics books, rather than simply evergreen sellers, made an appearance, too, with the Batman: The Court of Owls mask and book set, the Joker: Death of the Family hardcover and the third Justice League hardcover landing in the Top 10. [ICv2]
Creators | Joe Sacco talks about his work, his collaboration with journalist Chris Hedges, and why he doesn’t portray himself with eyeballs. [Straight.com]
Publishing | ICv2 has Nielsen BookScan’s Top 20 graphic novels for September, which reveals an interesting month for bookstore sales. First of all, there are five volumes of Attack on Titan on the list, which means 25 percent of September’s list comes from one series — and that series is not The Walking Dead. It sort of looks like the old days, with nine volumes of manga on the chart. What’s more, the non-manga side is dominated by older titles: Watchmen, Batman: The Dark Knight Returns, Batman: The Killing Joke, Fun Home… and a Garfield book. Once again, no Marvel releases — and no new DC Comics books — charted. [ICv2]
Conventions | ICv2 explains the significance of the partnership between Stan Lee’s Comikaze Expo and Diamond Comic Distributors, and the article gives some background on the Expo, which started in 2011 and has grown quickly into a solid regional event. [ICv2]
Publishing | ICv2 notes the near absence of DC Comics and Marvel on the August BookScan chart, which tracks sales in bookstores. There were no Marvel titles in the Top 20, and the four DC titles — Batman: The Dark Knight Returns, Watchmen, Batman: The Killing Joke and V for Vendetta — were all evergreens, not new releases. Particularly noticeable by their absence were any volumes of Wolverine or Kick-Ass, properties with movies released in July and August, respectively. What’s hot? Attack on Titan, apparently, with two volumes charting and Volume 1, which was released more than a year ago, getting stronger every month — which means new readers are finding the series now. Curiously, the series is not selling well in comics shops, perhaps because retailers simply aren’t ordering it. Eight of the top 20 volumes were manga, including the top seller, the 62nd volume of Naruto. Chart mainstay The Walking Dead placed four books, including the nine-year-old first volume. [ICv2]
Graphic novels | ICv2 has the July BookScan numbers, and six of the Top 10 titles are from Image Comics (four Walking Dead, plus both volumes of Saga). The latest volume of Sailor Moon tops the list, and the first volume of Attack on Titan shows up at No. 12, which is pretty good for a book that came out more than a year ago. The only DC Comics or Marvel titles to crack the Top 20 were Hawkeye, Vol. 2 (No. 18) and perennial bestseller Watchmen (No. 19). [ICv2]
Conventions | Fans are gearing up for next month’s Salt Lake Comic Con (which another article estimates will attract more than 25,000 attendees), but the announcement that professional cosplayer Jessica Nigri will be there has caused a minor controversy. [The Salt Lake Tribune]
While some delight has already been taken in the debut of X-Men atop Diamond Comic Distributors’ May sales chart — the title’s all-female cast remains a magnet for rancor from some shadowy corners — the bigger story may be the long-term performance of the first Saga trade paperback.
ICv2 notes that the first volume of Brian K. Vaughan and Fiona Staples’ space opera sold an estimated 7,552 copies in May, securing the No. 2 spot on the graphic novel chart, behind BOOM! Studios’ Adventure Time: Playing With Fire. That in itself is pretty impressive, but that Saga collection was released eight months ago.
The Image Comics book has charted in the Top 10 in all but one of those months (it slipped to No. 13 in November); however, May’s 7,552 copies represents a 65-percent increase from April, and the most in any month since January, when it sold 8,456 copies. In total, Saga, Vol. 1, has sold an estimated 53,000 copies in North American comic shops.
And that’s only in the direct market: As ICv2 points out, Saga is creeping back up the BookScan chart for graphic novels sold in bookstores.
Saga‘s status as a hit and a long-term seller comes as no surprise, but that direct-market surge (65 percent!) and book-market uptick this far from the book’s debut are certainly eye-openers. Is the boost a result of good word of mouth, the impending release of the second collection, or the widespread attention given to the merry mix-up in April, when it was erroneously announced that Issue 12 had been banned from the Apple App Store?
I’d place money on the latter (although word of mouth undoubtedly plays a significant role in the book’s overall performance). Of course, we should never discount the contributions of Lying Cat …
Retailing | Naruto topped the May BookScan chart of graphic novels sold in bookstores, followed by two volumes of The Walking Dead, the latest volume of Sailor Moon, and Yen Press’ latest Twilight adaptation New Moon. Just three volumes total of The Walking Dead made the Top 20 (down from eight last month), and as usual, DC and Marvel got clobbered: DC had three titles on the list (two volumes of Court of Owls and Watchmen) while Marvel had one (Hawkeye), and none was above No. 15. Or to put it another way: Vol. 14 of Dance in the Vampire Bund, a high-numbered volume in a fairly niche manga series, placed higher than every Big Two book on BookScan last month. [ICv2]
Creators | With the second issue of their digital-only comic The Private Eye recently released, writer Brian K. Vaughan and artist Marcos Martin talk about their story, why they decided to do it digitally, and what the response has been so far. [The Verge]
Graphic novels | April was a slow month for new graphic novel releases, so the BookScan Top 20 had plenty of room for some backlist titles. The Walking Dead dominated, of course, but the 10th volume of Sailor Moon was there for a second month and actually moved up a notch. And the first volume of Saga came in at No. 12, perhaps because people were curious as to what all the fuss is about. [ICv2]
Editorial cartoons | Nick Anderson, the Pulitzer Prize-winning cartoonist for the Houston Chronicle, has responded to Texas Gov. Rick Perry’s criticism of Jack Ohman’s cartoon with a cartoon of his own. [Comic Riffs]
Conventions | Jeff Smith, Brian Wood, Sean Murphy and Raina Telgemeier are the headline guests at the Maine Comics Arts Festival in Portland on May 19. [Foster's Daily Democrat]
Graphic novels | The top-selling graphic novel in bookstores in February was the 60th volume of Naruto, according to Nielsen BookScan; four other manga made the chart as well. Actually, it’s an interestingly eclectic mix, with eight volumes of The Walking Dead, the first volume of Saga, Alison Bechdel’s Fun Home, and Chris Ware’s Building Stories making the list, as well as The Book of Revelation from religious publisher Zondervan. Marvel was entirely absent, but two of DC’s New 52 collections appearing. [ICv2]
Comics | Former DC Comics President Paul Levitz talks about the new edition of 75 Years of DC Comics: The Art of Modern Myth-Making, which has been broken out into five volumes and expanded to include more art and an additional creator interview in every volume; the first volume, The Golden Age of DC Comics, is out now. Levitz also touches on the history of the company, the importance of characters, and the impact of young readers on the early comics: “It wasn’t adults tending to what they wanted their child to read or libraries selecting. It was the kids of America who said I love Uncle Scrooge as its done by Carl Barks, I love the Superman comics that are coming from Mort Weisinger’s team at DC, I love the Marvel comics that Stan Lee, Jack Kirby and Steve Ditko are creating. And they really got to choose those things that became trendsetters in the culture and ultimately leading to the massive success of the superhero movies in more recent years.” [Complex Art + Design]
Graphic novels | BookScan’s January list of the Top 20 graphic novels sold in bookstores shows a bit more variety than the previous month, in which 10 of the slots were taken by volumes of The Walking Dead. This time it’s just
six, with Building Stories, Saga, and the latest volumes of Sailor Moon and Fables cracking the Top 10. An adaptation of the Book of Revelation from evangelical publisher Zondervan was No. 9, followed by perennial bestseller Watchmen. (Note: The original version erroneously reported the number of Walking Dead titles in the Top 20.) [ICv2]
Creators | Paul Pope talks about his graphic novel Battling Boy, due out this summer, as well as the prequel comic The Death of Haggard West, which will released in in July. [Kotaku]
Taking into account the Bookscan figures supplied last week by CBR columnist Brian Hibbs, numbers-cruncher John Jackson Miller estimates that print sales in North America of comic books and graphic novels reached $715 million in 2012, a high not seen since 1993 or 1994.
Miller breaks down his math, so there’s no great mystery as to how he arrived at that number: Bookscan tracks about 75 percent of bookstore sales. Add to that the rest of the book market, direct market sales of periodicals and graphic novels, and newsstand estimates, and voila. He acknowledges it’s a little rough, and doesn’t take into account graphic novel sales to libraries (or, clearly, the digital and U.K. markets); there’s also the big caveat, the rate of inflation that would put those 1993-1994 sales at about $1.1 billion in 2012.
Stills, it provides a fascinating snapshot of the state of the North American comics market last year, which grew by about $35 million from 2011.
Jackson also singles out another interesting number: “For what I think may be the first time in years, the Direct Market’s graphic novel dollar orders exceeded the value of the Bookscan orders (but not the entire mass market). I attribute it at least in part to the huge traffic in Walking Dead trades: comics shops ordered at least 74,000 copies of the first volume in 2012, versus 38,000 copies through Bookscan’s retailers. That’s a big difference.”
Legal | EC Comics writer and editor Al Feldstein and the estate of Mad editor and artist Harvey Kurtzman have taken steps to reclaim the copyright to their early work under the U.S. Copyright Act of 1976 (the same provision invoked by the heirs of Superman creators Jerry Siegel and Joe Shuster). Feldstein has already reached an agreement with the William M. Gaines Agency, which holds the rights to Tales from the Crypt and other classic EC comics of the 1950s; the deal will bring him a small amount of money and the freedom to use the art any way he wants in his autobiography. Kurtzman’s people are in the early stages of negotiations with Warner Bros./DC Comics, which holds the rights to Mad magazine. [The Comics Journal]
Graphic novels | BookScan’s Top 20 graphic novels list for October makes for strange bedfellows, with The Walking Dead Compendium Two at No. 1, Chris Ware’s Building Stories at No. 2, and the third volume of Gene Yang’s Avatar: The Last Airbender at No. 3. It’s an interestingly mixed list, with the usual sprinkling of manga (Sailor Moon, Naruto, Bleach), a volume of Stephan Pastis’ Pearls Before Swine compilations, and four more volumes of The Walking Dead. And bringing up the rear, at #20, the perennial Watchmen. [ICv2]
Best-seller lists are tricky things, because no one except the people who put them together knows what the numbers really are. Now Publishers Weekly is ripping off the veil and will publish the top 25 listings in the weekly BookScan sales charts with actual numbers attached. Heidi MacDonald explains what’s going on at The Beat; this week’s chart is free, but after that PW will put it behind a paywall.
This information is fascinating but comes with a couple of caveats. BookScan, which is a service provided by A.C. Nielsen, tracks books sold in bookstores, including Amazon but not including the direct market, mass-market stores such as Wal-Mart, book fairs, or sales to libraries. So when you look at the list, it’s useful to keep in mind that some books will do better in comics shops than bookstores, while for others, such as manga and graphic-novel memoirs, the opposite will be true. What’s more, BookScan doesn’t cover the whole market— Heidi says it captures 80 percent, but her commenters dispute that. In other words, the charts only give a piece of the picture, and it’s more accurate for some books than for others.
To me, the most interesting column is the last one, which shows the number of copies sold this year to date. My rough rule of thumb is that a book has to sell about 3,000 copies to break even, and by that measure, most of the non-superhero books are doing well (and the superhero ones are probably selling gangbusters in the direct market).