BookScan Archives - Page 2 of 2 - Robot 6 @ Comic Book Resources
Taking into account the Bookscan figures supplied last week by CBR columnist Brian Hibbs, numbers-cruncher John Jackson Miller estimates that print sales in North America of comic books and graphic novels reached $715 million in 2012, a high not seen since 1993 or 1994.
Miller breaks down his math, so there’s no great mystery as to how he arrived at that number: Bookscan tracks about 75 percent of bookstore sales. Add to that the rest of the book market, direct market sales of periodicals and graphic novels, and newsstand estimates, and voila. He acknowledges it’s a little rough, and doesn’t take into account graphic novel sales to libraries (or, clearly, the digital and U.K. markets); there’s also the big caveat, the rate of inflation that would put those 1993-1994 sales at about $1.1 billion in 2012.
Stills, it provides a fascinating snapshot of the state of the North American comics market last year, which grew by about $35 million from 2011.
Jackson also singles out another interesting number: “For what I think may be the first time in years, the Direct Market’s graphic novel dollar orders exceeded the value of the Bookscan orders (but not the entire mass market). I attribute it at least in part to the huge traffic in Walking Dead trades: comics shops ordered at least 74,000 copies of the first volume in 2012, versus 38,000 copies through Bookscan’s retailers. That’s a big difference.”
Legal | EC Comics writer and editor Al Feldstein and the estate of Mad editor and artist Harvey Kurtzman have taken steps to reclaim the copyright to their early work under the U.S. Copyright Act of 1976 (the same provision invoked by the heirs of Superman creators Jerry Siegel and Joe Shuster). Feldstein has already reached an agreement with the William M. Gaines Agency, which holds the rights to Tales from the Crypt and other classic EC comics of the 1950s; the deal will bring him a small amount of money and the freedom to use the art any way he wants in his autobiography. Kurtzman’s people are in the early stages of negotiations with Warner Bros./DC Comics, which holds the rights to Mad magazine. [The Comics Journal]
Graphic novels | BookScan’s Top 20 graphic novels list for October makes for strange bedfellows, with The Walking Dead Compendium Two at No. 1, Chris Ware’s Building Stories at No. 2, and the third volume of Gene Yang’s Avatar: The Last Airbender at No. 3. It’s an interestingly mixed list, with the usual sprinkling of manga (Sailor Moon, Naruto, Bleach), a volume of Stephan Pastis’ Pearls Before Swine compilations, and four more volumes of The Walking Dead. And bringing up the rear, at #20, the perennial Watchmen. [ICv2]
Best-seller lists are tricky things, because no one except the people who put them together knows what the numbers really are. Now Publishers Weekly is ripping off the veil and will publish the top 25 listings in the weekly BookScan sales charts with actual numbers attached. Heidi MacDonald explains what’s going on at The Beat; this week’s chart is free, but after that PW will put it behind a paywall.
This information is fascinating but comes with a couple of caveats. BookScan, which is a service provided by A.C. Nielsen, tracks books sold in bookstores, including Amazon but not including the direct market, mass-market stores such as Wal-Mart, book fairs, or sales to libraries. So when you look at the list, it’s useful to keep in mind that some books will do better in comics shops than bookstores, while for others, such as manga and graphic-novel memoirs, the opposite will be true. What’s more, BookScan doesn’t cover the whole market— Heidi says it captures 80 percent, but her commenters dispute that. In other words, the charts only give a piece of the picture, and it’s more accurate for some books than for others.
To me, the most interesting column is the last one, which shows the number of copies sold this year to date. My rough rule of thumb is that a book has to sell about 3,000 copies to break even, and by that measure, most of the non-superhero books are doing well (and the superhero ones are probably selling gangbusters in the direct market).
Publishing | Kodansha Ltd., Japan’s largest publisher, will close its 48-year-old Kodansha International subsidiary by the end of April. The division is a separate company from the New York-based Kodansha USA, which Kodansha Ltd. established in 2008. Kodansha International specialized in English-language translations of Japanese books and original English-language books on Japanese topics, and published the occasional few manga-related title. At the February press conference at which incoming Kodansha Ltd. President Yoshinobu Noma announced the publisher’s 46.7 percent stake in Vertical Inc., he revealed the company would increase its focus on digital publishing and overseas markets. [The Japan Times, Anime News Network]
Publishing | Video game developer Blizzard Entertainment, the company behind World of Warcraft and Starcraft, is rumored to be ending its licensing agreements with troubled U.S. manga publisher Tokyopop. Although the report comes on the heels of Tokyopop’s latest round of layoffs — Troy Lewter edited many of the current Blizzard titles — the two events are apparently unrelated. [Lore Hound, via Joystiq]