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Rafael Grampá’s work animated into Nike ‘Dare to be Brazilian’ ad

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Rafael  Grampá’s art has already featured in one high-profile advertising campaign this year, for Absolut vodka. Now his work is featuring in an promo for Nike that strikes straight to the core of the Brazilian national self-image: soccer.  For any sports lovers looking forward to the 2014 World Cup, it’s an amusing piece of film, maybe even the equal of the famous 1998 airport kickabout short.

Brazil is hosting the tournament after a year of civil unrest, which featured protesters calling for the international community to boycott the World Cup amid spiraling costs and accusations of corruption. But soccer is the true national religion of Brazil, and I expect the World Cup to result in a wave of euphoria and national reconciliation, just as the 2012  Olympics caused in the United Kingdom after the riots of 2011. In fact, I wouldn’t be surprised if this joyous advert prompts the start of this process.

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Fábio Moon and Gabriel Bá make comics about Brazil protests

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What do you when the world around you is going crazy? If you’re a creator, you create.

Brazil has been in turmoil over the past week after demonstrations over a rise in transit fares mushroomed into a series of protests throughout the country about a broader range of issues. Comics creators, and brothers, Fábio Moon and Gabriel Bá saw their home city of São Paolo turn into “a war zone” last week after the police reacted with extreme violence to what began as a peaceful demonstration. So they responded the way creative people do, by making comics about the demonstrations. Both are powerful statements presented in different ways; Moon simply draws himself giving his take on the protests, while Bá draws scenes of his beloved city and of the police shooting at the protestors. See their comics in full on their website.

Both brothers pledged to be at yesterday’s demonstration. “On June 17, I will go to the streets to tell my story and to defend the right of other people to tell theirs,” Bá says at the end of his comic. Watch their blog for more updates.

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