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Comics A.M. | More on digital pricing; comics’ Colbert bump

Dark Horse Digital

Digital | Retailer Brian Hibbs responds to recent comments around the price of digital comics, commenting on how “channel migration” could effect comic retailers: “The concern of the comics retailer isn’t that there IS digital — fuck, I’m totally all for a mechanism to drive a potentially wide segment of customers to the medium of comics itself. How can that NOT help me? But, rather, that enough customers will ‘change channels’ (of purchase), so as to make segments of work unprofitible to carry. I’ve been pretty straight with you — most periodicals are but marginally profitible; most books are largely unprofitible. That we have stellar, break out, oh-my-god-it’s-like-printing-money successes like WALKING DEAD or BONE or SANDMAN doesn’t mean that this is the way all books can follow. Quite the opposite in fact! So what this means is that even losing a TINY portion of the readership through Channel Migration could potentially have dire effects. Seriously, if I lost just 10% of my customers, I’m done. And what we also know is that when physical stores close, most of that readership for comics UTTERLY VANISHES. The gist of this is that losing 10% of sales to migration could mean that the other 80% of that stores’ sales are COMPLETELY LOST.” [The Savage Critics]

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Comics A.M. | Keatinge, Cho sign with Delcourt; comiXology rolls out affiliate program

Brutal

Publishing| Joe Keatinge and Frank Cho have signed a three-book deal with Delcourt, a comics publisher in France. The first book of theirs Delcourt will publish will be the first volume of Brutal, which will debut at the Festival International de la Bande Dessinée d’Angouleme 2013. Delcourt publishes many American comics in France, including Walking Dead, League of Extraordinary Gentlemen, Invincible, Rocketeer, Hellboy, The Goon, Haunt and many more, as well as many manga titles.

“On a personal level, French comics have had a huge influence on me. Working within that industry is something I’ve wanted to do for as long as I wanted a career in comics at all. Being an author with a book debuting at Angouleme is a goal I thought was many a year away, so this has taken things to a whole new level much sooner than anticipated. While I do plan on going back in 2012, this still gives me a year to work on my awful command of the language before I have to do a signing. Being in the good hands of Delcourt makes me think it’s a good start,” Keatinge said. [Joe Keatinge]

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Quotes of the day | Tom Brevoort vs. Brian Hibbs on title glut

Marvel's Thor-related products for December 2010

Marvel's Thor-related products for December 2010

“Event Marketing” ultimately conditioned the majority of consumers to not want books that weren’t part of events, weren’t part of the “core continuity.” The over-proliferation of line expansions (seriously who wants eleven different “Thor” comics solicited to ship in a single month? Thor, historically, can barely support a single title) did the same….The thing is: this is a self-inflicted wound. Event marketing, line expansions, overproduction of minis and new #1s, price increases — these were all things that publishers chose to do in order to make as much money as they could. There’s nothing wrong with that, per se — we live in a system of capitalism, and capitalism demands greater profits. But we’ve systematically made what seemed like sound short-term decisions that largely gutted the long-term market for most of the product within it. Ooops!…We have to strip lines down, hard, to just the brilliant shiny heart of it all and have the message be, “Yeah, we’re publishing half of what we used to, but, damn, if we published any more awesome stuff that you just can’t wait to get the next issue of, we’d all explode!”

Retailer and CBR columnist Brian Hibbs, arguing that the proliferation of comics about the same characters has been a disaster and publishers need to radically cut back.

[Reader Question:] Do you think less having titles would be workable? Would having e.g. Batman in only one (or at most two) title be a high-enough seller in the long term (due to not diluting the franchise) to offset the loss of sales from multiple books?

[Tom Brevoort:] No, not at all. Every time this sort of thing has been tried in the past, the results have been the same. For the most part, multiple titles featuring the same character(s) don’t cannibalize sales from one another, nor do the sales aggregate when you eliminate the other books.

Marvel Senior V.P. – Executive Editor Tom Brevoort, arguing that radically cutting back would be a disaster and the proliferation of comics about the same characters is just fine.

One of these men is wrong. But who?


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