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Comics A.M. | Manga see sales boost from streaming anime

Blue Exorcist, Vol. 11

Blue Exorcist, Vol. 11

Publishing | Viz Media’s Kevin Hamric discusses how the availability of streaming anime has been boosting sales of the related manga. Series that have gotten a boost lately include Blue Exorcist and Kamisama Kiss: “Overall streaming has had a positive effect on our book sales. In recent years, Blue Exorcist is probably the biggest example I can give — one of newest hits under our Shonen Jump Advanced imprint. We launched our series [in 2010] and had very good sales (they matched our expectations), but once the anime was available through streaming, sales jumped through the roof, and that was in 2011. So streaming was fairly young at that time. Once the anime was streaming, sales of the manga were way above expectations.” [ICv2]

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