Like its predecessors, Columbia Pictures’ The Amazing Spider-Man has its share of promotional partners, from Target to Twizzlers to Kellogg’s. But it’s undoubtedly sibling fast-food chains Carl’s Jr. and Hardee’s that have produced the most offbeat tie-ins.
To celebrate the July 3 release of director Marc Webb’s film, the restaurant will give a free cheeseburger — no, make that “Amazing Grilled Cheese Bacon Burger” — to anyone who comes to a Carl’s Jr. or Hardee’s location on Independence Day dressed as the wall-crawler. (“No masks, please.”) And to help spread the word, they turned to Spider-Man co-creator Stan Lee, who offers some occasionally biting advice to potential burger-winners on the restaurants’ websites.
For the above image, for instance, the legendary creator says, “You’re laying on your boobs. I don’t know what’s going on there.” For another photo, of a man who appears to be wearing boys’-size Underoos, Lee grimaces, “That’s just obscene.” But when faced with the photo of a woman in a cleavage-revealing costume, he marvels, “Oh, wow. … I don’t know about the costume, but that’s some set of wheels.” It’s as if Lee had discovered Chatroulette.
You can listen to more of Lee’s commentary on the Carl’s Jr. and Hardee’s websites. You can watch the Carl’s Jr. Amazing Spider-Man commercials, and Lee’s behind-the-scenes video, below.