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American comics fans may have their Stan Lee, Avengers and Hellboy colognes, but now manga and anime devotees are getting their own incongruous perfume: a set of three fragrances based on Attack on Titan, which has been tearing up the charts in Japan while becoming a sleeper hit in North America.
Created by Hajime Isayama, Attack on Titan (here’s a primer) is about teenagers fighting people-eating giants, and the three scents are named after three of the teenagers, not the Titans themselves (who probably just smell like guts). Each scent is tailored to the personality of a particular character: Eren, a determined fighter with the power to turn into a Titan himself (mint and citrus with notes of spice and musk, embodying his “strong desire to eradicate giant”); Mikasa, Eren’s friend who’s just as fierce and a better fighter as well (sweet floral top notes moving to sweet and sour berry and musk — its calm femininity conceals the intense feelings she harbors for Eren, if I’m reading the Google translation right); and Levi, their squad leader, who is brave, smart and a total clean freak (soap and the calming scents of cedarwood and musk, celebrating both Levi’s fastidiousness and his strength as a warrior). The perfume costs 5,775 yen (about $58) per bottle.
This all seems tame compared to the other Attack on Titan items floating around: Fans can wear Attack on Titan tights (in two patterns, boots and belts for the soldiers, raw muscles if you want to look like a Titan), sip tea from a mug topped by the Colossus Titan, and even fix their own Titan-themed pasta and potato salad while they wait for the next episode.
As the licensing machine revs up for the May 4 premiere of The Avengers, fragrance company JADS International — the company behind such brands as Sulu Pour Homme, Slave Leia Perfume and Shirtless Kirk Cologne — has rolled out scents inspired by Captain America, Iron Man, the Incredible Hulk, Thor, Nick Fury and even Loki. Sorry, Hawkeye, you’re out of luck.
The Avengers Cologne Set boasts “four unique fragrances”: PATRIOT, Mark VII, SMASH! and Worthy; you can probably piece together which name goes with which hero. Loki, meanwhile, gets Mischief Cologne (“Made to Rule”), and Fury has Initiative Cologne (“Activate the Initiative”).
Check out the details below, or on the JADS website.