Warner Bros. Consumer Products and DC Entertainment have partnered with Sanrio for a new Hello Kitty line, which features the international marketing phenomenon dressed as her favorite DC Comics superheroes, such as “Wonder Woman, Superman and Batman” (although it’s obvious in the image above that those are classic Supergirl and Batgirl).
Debuting next year, the costume-clad Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products. Continue Reading »
Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment received a promotional boost this week with the debut of an animated TV commercial for the retail chain featuring the Justice League. In their New 52 costumes, no less.
Announced last month, the agreement includes an exclusive summer collection of Justice League merchandise — there are more than 50 products, ranging from a Wonder Woman kids’ camp chair to Batman snack cups to inflatable pool toys — as well as other items, such as temporary tattoos and even rocking chairs. Target has a shop on its website devoted to the Justice League products.
In the 30-second TV spot, a woman suddenly realizes she’d forgotten her child’s birthday party, and calls in the Justice League for help with a last-minute shopping spree at Target. Hey, they didn’t have anything more pressing to do. Unfortunately, Batman’s utility belt aside, those costumes don’t leave much room for cash or credit cards …
With Warner Bros.’ Man of Steel opening Friday, DC Entertainment has moved Superman front and center in the next phase of its “We Can Be Heroes” campaign to fight hunger in the Horn of Africa.
The “Superman Edition” on Indiegogo features an array of perks for contributors, ranging from an exclusive Superman Unchained #1 variant cover ($25) and a Jim Lee Superman lithograph ($75) to a Man of Steel poster signed by director Zack Snyder ($100) and a portfolio review with Jim Lee ($1,250).
The press release teases “once-in-a lifetime opportunities for $25,000″ and “a hometown visit by legendary DC Entertainment artist Jim Lee, who will paint larger than life, custom artwork on a 10×10 wall” — maybe they’re one and the same? — so expect many more perks to be added before the campaign’s end on July 8.
“The generosity from the fans of DC Comics during the Batman wave was outstanding and challenged us to create another wave of unique, once-in-a-lifetime opportunities,” DC Entertainment President Diane Nelson said in a statement. “The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”
If the recent New York Times profile of former Vertigo Executive Editor Karen Berger — to say nothing of industry sentiment — made it appear as if the position and prestige of the 20-year-old imprint have been greatly diminished under the restructured DC Entertainment, the company would like to assure you otherwise.
A new Associated Press article, which seems tailored in response to that May 29 piece, turns the spotlight away from Berger and on to her successor Shelly Bond, who has worked at the imprint since its launch in 1993.
The Times contends that Berger’s departure in March “raises questions about the future of Vertigo and where its renegade spirit fits into an industry and a company that seem increasingly focused on superhero characters who can be spun off into movies and TV shows.” However, Bond speaks in rosier terms about the direction of the imprint, which lost its last founding title — and longtime flagship — in February with the end of Hellblazer (which was resurrected in the DC Universe as Constantine).
“I am so ready to bring in some new blood and new bravado and just continue to show the masses that comics are the most essential part of pop culture,” she tells The AP.
In late August 2011, just ahead of DC Entertainment’s’ high-risk relaunch of its superhero line, the company’s executive vice president of sales, marketing and business development emphasized the New 52 wasn’t merely a gimmick to seize more shelf space.
“To be clear – DC is not a market-share-chaser. If we were, we would not be creating a quality lasting direction across a controlled number of titles,” John Rood wrote on the DC Comics blog, setting up on obvious shot at Marvel. “We would instead be flooding the market with over 200 titles a month, changing your prices with abandon, killing off a character every quarter or so, and/or randomly announcing decimal-pointed event-ish thingies. We haven’t.” That, of course, was a reference to Marvel’s Point One initiative and the then-recently announced Fear Itself #7.1, #7.2 and #7.3.
Now fast-forward to this morning, less than two years later, as DC rolls out the details of its newly confirmed “Villains Month,” the September event in which the company’s antagonists take center stage in the aftermath of “Trinity War”: As the Batman solicitations for September show, any issues DC had about decimal-pointed event-ish thingies appear to have resolved, because we’re presented with Batman #23.1: The Joker, Batman #23.2: The Riddler, Batman #23.3: The Penguin and Batman #23.4: Bane.
If you want to see what the Justice League does next, you can wait for the next issue or you can fast-forward into the future — the far future — in DC Comics’ digital-first series Justice League Beyond.
Launched last year, Justice League Beyond shows the flagship team in the futuristic continuity established by the animated series Batman Beyond (which also has a digital-first comic). Saturday’s installment of Justice League Beyond features the debut of one of the publisher’s most overlooked heroes — Shazam, whom you can see in a Robot 6′s exclusive preview, below.
Introduced in 1939 by C.C. Beck and Bill Parker, Shazam (formerly known as Captain Marvel) is a wholesome superhero from an earlier, more time who doesn’t always work well in a modern setting. Having him show up in the future of Justice League Beyond, even further removed from his Golden Age roots, makes the classic hero seem that much more of a throwback — and that’s something writer Derek Fridolfs is tackling head-on with artist Ben Caldwell.
On the eve of Shazam’s debut, Robot 6 spoke with Fridolfs about the hero’s introduction, and his work on Justice League Beyond.
Conventions | Motor City Comic Con founder Michael Goldman has apologized to fans for the long lines they had to endure to get into the event on Saturday, writing in a message on Facebook, “We never expected 18,000+ people to attend that day, which was the same amount of people we had over the entire three days last year. We were literally hit with a ‘Humanity Bomb’ and were not prepared for the sheer number of people attending, even with a large increase in our staff.” More than 30,000 people attended over the course of three days, with attendees reportedly waiting for up to two hours on Saturday just to get into the parking lot, and then another one to four hours to get in the doors. Golden said he is already working on avoiding the same problem next year. [Facebook]
Retailing | Brian Berlin of New World Comics in Oklahoma City is offering free comics and appearances by costumed characters for children left hospitalized or homeless by the tornadoes that struck Oklahoma this week. [Nerdage]
In anticipation of the June 14 release of the new Superman movie, DC Entertainment has declared Wednesday, June 12, Man of Steel Day.
Sponsored by Sears, the event will see comic shops and bookstores give away copies of All-Star Superman Special Edition #1 by Grant Morrison and Frank Quitely. Not so coincidentally, June 12 also marks the debut of Superman Unchained, the new DC Comics series by Scott Snyder and Jim Lee launched to coincide with director Zack Snyder’s Man of Steel. That first issue you’ll have to pay $4.99 for (it comes with a two-sided poster).
It’s always a great feeling when you find good comics in a place you weren’t suspecting. But as a reader, fan and journalist, I was surprised at how good the DC Comics digital titles are. But why? DC has put out great books, and continues to do so now with some of its New 52 line-up; I was also a big fan of the publisher’s previous digital-first endeavors with Zuda. Why then is it so surprising that the current crop of DC Digital is good? Then I figured it out.
First, a primer: Launched in early 2012, the DC Digital titles premiere online with weekly installments and are later collected in print. Originally consisting of just two series, Batman Beyond Unlimited and Smallville: Season 11 (both coincidentally continuations of canceled television shows), the line expanded in the fall with the anthology-style Legends of the Dark Knight, companions to the TV drama Arrow and the video game Injustice: Gods Amongst Us, and Batman: Li’l Gotham. The imprint’s most recent addition is an anthology called Adventures of Superman.
If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.
Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.
In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”
On the heels of Tuesday’s announcement that Warner Bros. Interactive Entertainment will release a sequel in October to its blockbuster Batman: Arkham City video game, Game Informer has debuted the first screen shots from Batman: Arkham Origins.
Courtesy of Nintendo Everything, we can now see images of Batman squaring off against Deathstroke, Black Mask wielding a hatchet and forceps, Gotham City police officers in tactical gear, and the Penguin brandishing a cattle prod. As the game’s title suggests, Batman: Arkham Origins takes place before Batman: Arkham Asylum when eight of the world’s greatest assassins come to Gotham City on Christmas Eve to kill Batman.
As part of its “We Can Be Heroes” campaign to fight hunger in the Horn of Africa, DC Entertainment has kicked off an effort on Indiegogo to raise $50,000 in donations in exchange for “epic Batman stuff.”
Perks range from five Batman comic digital downloads (for a $10 contribution) to an exclusive Batman: Earth One lithograph by Gary Frank ($50) to a copy of the Injustice: Gods Among Us video game signed by creator Ed Boon ($250) to a cameo in the second volume of Batman: Earth One ($5,000). The copies of Batman and Robin #18 signed by Peter J. Tomasi have already signed out. There are even more rewards on the Indiegogo page.
The Batman-themed fundraising effort ends May 17.
The bad guys of the DC Universe will be thrust into the spotlight in a full-length documentary called Necessary Evil: Villains of DC Comics, narrated by legendary actor Christopher Lee.
Announced today by Warner Bros. Home Entertainment and DC Entertainment, production will begin this weekend at WonderCon in Anaheim, California, where fans are encouraged to dress as their favorite DC villain for a chance to appear in the documentary (there will also be opportunities at Comic-Con International and New York Comic Con). Filming will take place Saturday from 10:30 a.m. to noon at the DC booth (#801).
IDW Publishing’s Library of American Comics is partnering with DC Entertainment to reprint rare newspaper strips starring Superman, Batman and Wonder Woman. The archival collections will debut in July with Superman: The Silver Age Newspaper Dailies, Vol. 1: 1958-1961.
Although DC and Kitchen Sink Press reprinted the first few years of the Superman and Batman newspaper strips in the 1990s, they only scratched the surface of the comics’ run: Superman, which featured the work of such creators as Jerry Siegel, Joe Shuster, Curt Swan and Wayne Boring, was serialized from 1939 to 1966. The Batman strip, originally titled Batman and Robin, saw three major runs — 1943 to 1946, 1966 to 1974, and 1989-1991. Wonder Woman’s newspaper tenure was much short-lived, lasting less than a year (in 1944).
The Superman daily strips will be released in three collections, organized by era — the Silver Age, the Atomic Age and the Golden Age — with Sunday reprints published in a separate, concurrent series later in the year.
DC Entertainment has launched the DC Comics Fan Family blog, a family-friendly online hub designed to deliver content for parents to share with their children.
In addition to rundowns of the kids comics released this week and the free titles available on the DC Nation app, the website will include DC-themed activity sheets, craft projects, creator posts, contents and more.
“Our fans are parents too and we want to give families the opportunity to create new memories by sharing the DC Comics experience in a fun and family-friendly environment,” DC Entertainment President Diane Nelson said in a statement. “The DC Comics Fan Family blog is the perfect destination for parents to discover new ways to interact with their favorite Super Heroes – from building a Batman jetpack to cooking a Green Lantern-themed breakfast.”
UPDATE: DC has also partnered with children’s publisher Capstone for a contest asking kids ages 3 to 6 to write about the real hero in their lives. The winner will receive tours of the DC Entertainment offices and Warner Bros. Animation Studios, a collection of DC and Capstone merchandise, and $2,500 donated to the charity of his or her choice.