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Marvel

Publishing | Retail news and analysis site ICv2 concludes its two-part interview with Marvel Publisher Dan Buckley, who addresses the struggle between “tightly interwoven continuity” and accessible comics: “… You run the constant battle of people saying ‘we need one-shots for people to jump on to,’ but the ordering trends don’t play to that a lot. The ordering trends play to ‘is this tied to an event.’ It was very evident with DC’s Brightest Day and Darkest Night orders. It was very evident during Civil War. So you hear that said a lot but most of the sales are very contradictory to those desires. Making books as easily entered into as possible is something we try to pay close attention to. I’m not going to deny that we don’t get lost in our own soup sometimes which is the nature of serialized story-telling. It’s hard to keep the revenue numbers without tying in books to leverage off the big books.” [ICv2.com]

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