Diesel
‘Heroes will rise’ in Diesel’s new DC Comics underwear
As someone who spent a significant portion of his childhood in superhero Underoos, I can appreciate the sentiment behind these new DC Comics-branded boxerbriefs from Diesel and Warner Bros. — even if I can’t envision myself, as an adult (lacking the body of an underwear model), wearing them. Or, y’know, shelling out $34 for the pleasure.
However, if you’re itching to sport the logos of Batman, Green Lantern, The Flash and The Joker above your cotton- and elastane-clad buttcheeks — or to see someone else do the same — then these are for you.
There’s probably a “stocking stuffer” joke to be made — also, “The Fastest Man Alive” — but I’ll do my best to resist. Alas, the folks at Diesel apparently don’t have that level of restraint, as the (let’s hope intentionally) hilarious promo video for the underwear drops the phrases “heroes will rise” and “show ‘em what you’ve got.” You can check it out below.
What does America smell like?
Kinda like this:
Captain America joins Iron Man in the Diesel line of cologne, just in time for his big blockbuster movie, Captain America: The First Avenger.
The limited edition fragrance is made of lemon, mandarin and coriander leaf; essential oils of landanum, violet leaves and rosemary; plus amber, leather and cedar — all essential ingredients of the Super Solider serum.
Cap is currently framing the Diesel site, which has various blog posts featuring the hero. Check out another look at the box art, drawn by Bryan Hitch, after the jump.
You, too, can smell like Tony Stark
Diesel's limited-edition "Iron Man 2" fragrance
Not that I’ve given it much thought, but I imagine Iron Man smells like a mixture of metal, stale sweat and booze. However, the fine folks at Diesel apparently have a different (and, arguably, better) idea, as they’re releasing a limited-edition Iron Man 2 fragrance — just ahead of the movie’s premiere, naturally.
For the cologne, Diesel has remade the familiar clenched-fist bottle of its Only the Brave line in red and gold. The box, as you can see in the image above, features art from Marvel comics.
So, what does Iron Man smell like? According to the LA Times’ All The Rage blog, Diesel describes the scent as, “top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood.”
Wait, wait, wait. Mandarin?
The cologne, which retails for $67.50, will be available in major department stores and Diesel boutiques in mid-April.